Outsiders No More?
HOCHSCHILD, Hochschild, Jennifer Hochschild, Jacqueline Chattopadhyay, Claudine Gay, Michael Jones-Correa
Inbunden, 2013
1 931 kr
Innovation and Creativity in SMEs
Challenges, Evolutions and Prospects
AvClaudine Gay,Berangere L. Szostak
Inbunden, Engelska, 2019
1 910 kr
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Beskrivning
In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account
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