Bérangère L Szostak – författare

In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account

In light of the challenges facing the healthcare sector today, renewing management and care practices has become imperative. With this in mind, Social Innovation Through Design in Healthcare 1 brings together analyses from academic and professional experts in management, healthcare and design. The book emphasizes social innovation through design as a lever for transformation in the sector. Design, as a creative discipline, can improve interactions between the multiple dimensions of the healthcare system by proposing solutions that take into account patients’ needs and values, while respecting the constraints faced by healthcare professionals. This approach offers stakeholders in the sector the opportunity to formulate new human-centered questions and develop innovative responses in collaboration with experts from a variety of disciplines. In addition to presenting the conceptual framework behind its theme, this book outlines concrete ways to implement social innovation through design in the field of healthcare.