Inclusive Territories 1

Martine Brasseur is University Professor at Paris Cité University and Head of the MEIS axis at CEDAG, France. She is also Editor-in-Chief of the RIMHE review.Annie Bartoli is University Professor and Director of LAREQUOI, UVSQ, at Paris-Saclay University, France. She is also Visiting Research Professor at Georgetown University, USA.Didier Chabaud is University Professor and Director/ETI Chair in Entrepreneurship and Innovation Territory at IAE Paris Sorbonne Business School, France.Pascal Grouiez is a senior lecturer at Paris Cité University and LADYSS, France.Gilles Rouet is University Professor and Director at the Institut supérieur de management, IAE de Versailles Saint-Quentin-en-Yvelines, Paris Cité University, France.

• Introduction ixAnnie BARTOLI, Martine BRASSEUR, Didier CHABAUD and Gilles ROUETPart 1 Entrepreneurial Dynamics that Promote Inclusion Within a Territory 1Chapter 1 Inclusive Territory: An Ongoing Conceptualization 3Martine BRASSEUR1.1 From economic territory to inclusive territory 41.1.1 A territory delimited historically by economics 41.1.2 A dynamic of coevolution with an inclusive goal 51.1.3 A collaborative cross-sectoral partnership 71.2 From exclusion to inclusion 81.2.1 A local response to a global exclusion problem 91.2.2 Serving people in the general interest 121.3 Conclusion 141.4 References 14Chapter 2 The Employer Group and its Stakeholders: Application for a Timeshare HR Manager Job 21Anne JOYEAU, Sébastien LE GALL and Gwénaëlle POILPOT-ROCABOY2.1 The employer group and its stakeholders: A network at the service of a territorialized HRM 222.1.1 The conditions for a successful inter-organizational network 222.1.2 The virtuous effects of the timeshare network through the example of an HR manager 262.2 The employer group and its stakeholders: Cross-references on the conditions for success 282.2.1 The diversity of representations of the success criterion 292.2.2 The profiles of the various stakeholders 312.2.3 The nature and quality of relationships between the stakeholders 342.3 Conclusion 372.4 Appendix 402.5 References 41Chapter 3 Contributions of a Science and Technology Park (STP) to Inclusive Mobility for a Territory 45Isabelle KUSTOSZ and Stéphane MEURIC3.1 Main contributions of the literature 473.1.1 Contributions regarding STPs from the literature 473.1.2 Intelligence of cities and territories: From ICT to capabilities 493.2 Description of the Transalley case and its three embedded sub-cases 503.2.1 Demonstration and experimentation track 513.2.2 Presentation of the Institute for Sustainable Mobility and Transport 523.2.3 Presentation of the Mobility Kiosk 533.3 Elements for characterizing the contributions of the STP 543.3.1 Characteristics of the three observed projects 563.3.2 Contributions of the STP through the three projects 563.4 From a smart territory to an inclusive territory 583.4.1 Collaborations and territory project 593.4.2 Organization and inclusive approach on two levels 613.4.3 Evaluation of STP activity by social value 623.5 Conclusion 633.6 References 64Chapter 4 Understanding the Development of Social Enterprise in South Korea 67Éric BIDET4.1 The concept of a social enterprise: A dual theoretical and geographical basis 684.2 Methodology of the study 714.3 A typology of the main forms of social enterprises observed in South Korea 734.4 Discussion: Understanding Korean social enterprise in the light of the EMES ideal type 794.5 Conclusion 834.6 References 85Part 2 Social Innovations by Inclusive Companies Within a Territory 89Chapter 5 Managing Inclusion and Diversity in Organizations: A Strategic Approach to Human Capital 91Douglas MCCABE5.1 An overview of the most current literature 915.1.1 Ethical issues 925.1.2 International cross-cultural inclusion 945.1.3 Barriers to inclusion and diversity 945.1.4 Reinforcing inclusive behavior 955.2 From research to practice 975.3 A case study 995.4 Conclusion 1005.5 References 101Chapter 6 A Solidarity Economy Group Implementing Inclusive Recruitment Within a Territory 105Rahma CHEKKAR and Renaud CHENON6.1 Vita Air, a recruitment method for inclusion 1076.1.1 Background to the development of the Vita Air method 1086.1.2 Foundations, principles and diffusion of the Vita Air method 1086.2 ISA Groupe: Its organization and its culture in favor of inclusion 1106.2.1 ISA Groupe's adoption of a transversal functional structure 1116.2.2 ISA Groupe's reinforcement of its culture of inclusion 1136.3 ISA Groupe, from a reactive to a proactive inclusive approach 1146.3.1 Support aimed at ensuring candidates are proactive in their approach 1146.3.2 Adopting a proactive approach to developing its activities 1166.3.3 Adopting an approach that leads actors to give meaning to their interaction 1176.4 The process by which ISA Groupe implemented the Vita Air method: A long, gradual and consensual process 1186.4.1 Preparing the ground to implement the model (2006–2012) 1196.4.2 The time taken to integrate the model (2013–2014) 1216.4.3 The time of dissemination and legitimization (since 2015) 1236.5 Conclusion 1256.6 References 126Chapter 7 The Role of Social Economy Entrepreneurs in Governing Inclusive Social Innovation Ecosystems: The Cause of Mobility for Vulnerable People in Lorraine 129Paul MULLER, Bérangère SZOSTAK and Delphine WANNENMACHER7.1 Conceptual framework 1317.1.1 The production of social innovations 1317.1.2 Social innovation within creative territories 1337.1.3 The role of entrepreneurs in producing social innovation 1357.2 The case of the mobility of vulnerable people in Lorraine 1387.2.1 The context of the case 1387.2.2 The Omnibus entrepreneurial process 1417.2.3 Omnibus executives, intermediation players 1457.3 Conclusion 1477.4 References 148Chapter 8 Emergence and Diffusion of Diversity Management in Companies Linking a Territory: The Case of the Hérault Region in France 153Amel BEN RHOUMA and Elena MASCOVA8.1 The emergence and diffusion of diversity management between isomorphism and institutional entrepreneurship 1558.2 Methodological design of the action research 1598.3 Results, analysis and discussion 1628.3.1 The emergence of diversity management in Hérault: An institutional entrepreneurship model 1628.3.2 Dissemination of diversity management in organizations in the Hérault region: Between normative isomorphism, utilitarianism and the will of the manager 1658.3.3 Operationalizing diversity management: A response to a coercive isomorphism 1688.4 Conclusion 1698.5 References 170Conclusion 173Martine BRASSEUR, Didier CHABAUD and Pascal GROUIEZList of Authors 179Index 181