Technological Innovation

Generating Economic Results

AvMarie C. Thursby

Inbunden, Engelska, 2016

Del 26 i serien Advances in the Study of Entrepreneurship, Innovation and Economic Growth

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Beskrivning

We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization.

Produktinformation

Utgivningsdatum:2016-08-23
Mått:152 x 229 x 17 mm
Vikt:678 g
Format:Inbunden
Språk:Engelska
Serie:Advances in the Study of Entrepreneurship, Innovation and Economic Growth
Antal sidor:432
Upplaga:2
Förlag:Emerald Publishing Limited
ISBN:9781786352385

Utforska kategorier

Entreprenörskap inom Ekonomi och Ledarskap

Mer om författaren

Edited by Marie C. Thursby, Georgia Institute of Technology, Atlanta, GA, USA

Innehållsförteckning

Introduction - Marie C. ThursbySECTION I: THE FUNDAMENTALS OF TECHNOLOGY COMMERCIALIZATION1. Appropriability Strategies to Capture Value from Innovation - Marco Ceccagnoli and Frank T. Rothaermel2. Identifying and Evaluating Market Opportunities - Marie C. Thursby and Margi Berbari3. the Benefits and Liabilities of Multidisciplinary Commercialization Teams: How Professional Composition and Social Networks Influence Team Processes - Jill Perry-Smith and Leslie VincentSECTION II: LEGAL AND REGULATORY ENVIRONMENTS4. Introduction to Legal Means for Protecting Intellectual Property - Anne M. Rector, Bunny Sandefur, Marco Ceccagnoli, Meadow Clendenin and Louise Hallenborg5. The America Invents Act: A New Patent System for the 21st Century - Timothy R. Holbrook6. Intellectual Property and Technology Startups: What Entrepreneurs Tell Us - Stuart J. H. Graham and Ted S. Sichelman 7. FDA Regulatory Approval Process for Medical Products - William H. KitchensSECTION III: ENTREPRENEURIAL STRATEGIES8. Competitive Advantage in Technology Intensive Industries - Frank T. Rothaermel9. Marketing Strategies for Commercialization of New Technologies - Leslie Vincent10. Commercialization Strategies: Cooperation Versus Competition - Briana Sell Stenard, Marie C. Thursby and Anne FullerSECTION IV: ENTREPRENEURIAL FINANCE11. Valuing Early Stage Technology Firms - Michael Blake 12. Term Sheets: Valuing Investments in Emerging Technology Companies - Michael Blake13. Licensing Inventions from Entrepreneurial Universities: the Context of Bayh-Dole - Anne M. Rector and Marie C. Thursby