Focusing on the South East European region, mostly consisting of former Yugoslavian countries, economists and scholars of business and of specific businesses address the growing need for more research to expand the knowledge base about environmental and developmental challenges as well as about the new, efficient, and climate-neutral Green Economy of the region. Among their topics are going beyond green: exploring sustainability in Slovenia, sustainable waste management practices: challenges in the Republic of Macedonia, green orientation in tourism in Western Balkan countries, potentials of the Upper Danube region in the Republic of Serbia for sustainable tourism development, and consumer innovativeness and organic food purchase intentions.

• PrefaceChapter 1. THE BASIC POSTULATES OF THE GREEN IMAGE OF A COUNTRY: THE CASE OF CROATIA; Sanda Renko, Kristina Petljak and Ivana StulecChapter 2. GOING BEYOND GREEN: EXPLORING SUSTAINABILITY IN SLOVENIA; Urša Golob, Mateja Kos Koklič, Renata Slabe Erker, Nika Murovec, Marko Ogorevc, Tjaša Bartolj and Vesna ZabkarChapter 3. SMEs AND GREEN GROWTH: THE EFFECTIVENESS OF SUPPORT MECHANISMS AND INITIATIVES MATTERS; Panagiotis Liargovas, Nikolaos Apostolopoulos, Ilias Pappas and Alexandros KakourisChapter 4. SUSTAINABLE WASTE MANAGEMENT PRACTICES: CHALLENGES IN THE REPUBLIC OF MACEDONIA; Katerina Toshevska–Trpchevska, Irena Kikerkova and Elena Makrevska DisoskaChapter 5. MANAGING ENVIRONMENTAL COMPONENT OF SUSTAINABLE DEVELOPMENT IN TRADE SECTOR OF SERBIA; Sreten Ćuzović and Svetlana Sokolov MladenovicChapter 6. GREEN ORIENTATION IN TOURISM OF WESTERN BALKAN COUNTRIES; Kristina BučarChapter 7. POTENTIALS OF UPPER-DANUBE REGION IN SERBIA FOR SUSTAINABLE TOURISM DEVELOPMENT; Predrag Vuković and Marija Mosurović RužičićChapter 8. SOCIALLY RESPONSIBLE ENTERPRISES FOR SUSTAINABLE FUTURE: GREENING PRACTICES FROM SLOVENIA; Metod Suligoj and Tjaša ŠtrukeljChapter 9. CONSUMER INNOVATIVENESS AND ORGANIC FOOD PURCHASE INTENTIONS; Jasmina Mangafić, Amila Pilav-Velić, Danijela Martinovic and Merima ČinjarevićChapter 10. WHY IS ENERGY EFFICIENCY (IR)RELEVANT FOR WESTERN BALKANS COUNTRIES?; Velma Pijalovic and Amra KapoChapter 11. SUSTAINABLE DEVELOPMENT AND ACTIVE MANAGEMENT OF WATER IN BOSNIA AND HERZEGOVINA; Aida Korjenić, Amina Sivac and Amra BandaChapter 12. AGRICULTURE AND ENTREPRENEURSHIP IN THE FUNCTION OF SUSTAINABLE DEVELOPMENT OF MONTENEGRO; Radivoje Drobnjak

Focusing on the South East European region, mostly consisting of former Yugoslavian countries, economists and scholars of business and of specific businesses address the growing need for more research to expand the knowledge base about environmental and developmental challenges as well as about the new, efficient, and climate-neutral Green Economy of the region. Among their topics are going beyond green: exploring sustainability in Slovenia, sustainable waste management practices: challenges in the Republic of Macedonia, green orientation in tourism in Western Balkan countries, potentials of the Upper Danube region in the Republic of Serbia for sustainable tourism development, and consumer innovativeness and organic food purchase intentions.

• PrefaceChapter 1. THE BASIC POSTULATES OF THE GREEN IMAGE OF A COUNTRY: THE CASE OF CROATIA; Sanda Renko, Kristina Petljak and Ivana StulecChapter 2. GOING BEYOND GREEN: EXPLORING SUSTAINABILITY IN SLOVENIA; Urša Golob, Mateja Kos Koklič, Renata Slabe Erker, Nika Murovec, Marko Ogorevc, Tjaša Bartolj and Vesna ZabkarChapter 3. SMEs AND GREEN GROWTH: THE EFFECTIVENESS OF SUPPORT MECHANISMS AND INITIATIVES MATTERS; Panagiotis Liargovas, Nikolaos Apostolopoulos, Ilias Pappas and Alexandros KakourisChapter 4. SUSTAINABLE WASTE MANAGEMENT PRACTICES: CHALLENGES IN THE REPUBLIC OF MACEDONIA; Katerina Toshevska–Trpchevska, Irena Kikerkova and Elena Makrevska DisoskaChapter 5. MANAGING ENVIRONMENTAL COMPONENT OF SUSTAINABLE DEVELOPMENT IN TRADE SECTOR OF SERBIA; Sreten Ćuzović and Svetlana Sokolov MladenovicChapter 6. GREEN ORIENTATION IN TOURISM OF WESTERN BALKAN COUNTRIES; Kristina BučarChapter 7. POTENTIALS OF UPPER-DANUBE REGION IN SERBIA FOR SUSTAINABLE TOURISM DEVELOPMENT; Predrag Vuković and Marija Mosurović RužičićChapter 8. SOCIALLY RESPONSIBLE ENTERPRISES FOR SUSTAINABLE FUTURE: GREENING PRACTICES FROM SLOVENIA; Metod Suligoj and Tjaša ŠtrukeljChapter 9. CONSUMER INNOVATIVENESS AND ORGANIC FOOD PURCHASE INTENTIONS; Jasmina Mangafić, Amila Pilav-Velić, Danijela Martinovic and Merima ČinjarevićChapter 10. WHY IS ENERGY EFFICIENCY (IR)RELEVANT FOR WESTERN BALKANS COUNTRIES?; Velma Pijalovic and Amra KapoChapter 11. SUSTAINABLE DEVELOPMENT AND ACTIVE MANAGEMENT OF WATER IN BOSNIA AND HERZEGOVINA; Aida Korjenić, Amina Sivac and Amra BandaChapter 12. AGRICULTURE AND ENTREPRENEURSHIP IN THE FUNCTION OF SUSTAINABLE DEVELOPMENT OF MONTENEGRO; Radivoje Drobnjak

Focusing on the South East European region, mostly consisting of former Yugoslavian countries, economists and scholars of business and of specific businesses address the growing need for more research to expand the knowledge base about environmental and developmental challenges as well as about the new, efficient, and climate-neutral Green Economy of the region. Among their topics are going beyond green: exploring sustainability in Slovenia, sustainable waste management practices: challenges in the Republic of Macedonia, green orientation in tourism in Western Balkan countries, potentials of the Upper Danube region in the Republic of Serbia for sustainable tourism development, and consumer innovativeness and organic food purchase intentions.

• PrefaceChapter 1. THE BASIC POSTULATES OF THE GREEN IMAGE OF A COUNTRY: THE CASE OF CROATIA; Sanda Renko, Kristina Petljak and Ivana StulecChapter 2. GOING BEYOND GREEN: EXPLORING SUSTAINABILITY IN SLOVENIA; Urša Golob, Mateja Kos Koklič, Renata Slabe Erker, Nika Murovec, Marko Ogorevc, Tjaša Bartolj and Vesna ZabkarChapter 3. SMEs AND GREEN GROWTH: THE EFFECTIVENESS OF SUPPORT MECHANISMS AND INITIATIVES MATTERS; Panagiotis Liargovas, Nikolaos Apostolopoulos, Ilias Pappas and Alexandros KakourisChapter 4. SUSTAINABLE WASTE MANAGEMENT PRACTICES: CHALLENGES IN THE REPUBLIC OF MACEDONIA; Katerina Toshevska–Trpchevska, Irena Kikerkova and Elena Makrevska DisoskaChapter 5. MANAGING ENVIRONMENTAL COMPONENT OF SUSTAINABLE DEVELOPMENT IN TRADE SECTOR OF SERBIA; Sreten Ćuzović and Svetlana Sokolov MladenovicChapter 6. GREEN ORIENTATION IN TOURISM OF WESTERN BALKAN COUNTRIES; Kristina BučarChapter 7. POTENTIALS OF UPPER-DANUBE REGION IN SERBIA FOR SUSTAINABLE TOURISM DEVELOPMENT; Predrag Vuković and Marija Mosurović RužičićChapter 8. SOCIALLY RESPONSIBLE ENTERPRISES FOR SUSTAINABLE FUTURE: GREENING PRACTICES FROM SLOVENIA; Metod Suligoj and Tjaša ŠtrukeljChapter 9. CONSUMER INNOVATIVENESS AND ORGANIC FOOD PURCHASE INTENTIONS; Jasmina Mangafić, Amila Pilav-Velić, Danijela Martinovic and Merima ČinjarevićChapter 10. WHY IS ENERGY EFFICIENCY (IR)RELEVANT FOR WESTERN BALKANS COUNTRIES?; Velma Pijalovic and Amra KapoChapter 11. SUSTAINABLE DEVELOPMENT AND ACTIVE MANAGEMENT OF WATER IN BOSNIA AND HERZEGOVINA; Aida Korjenić, Amina Sivac and Amra BandaChapter 12. AGRICULTURE AND ENTREPRENEURSHIP IN THE FUNCTION OF SUSTAINABLE DEVELOPMENT OF MONTENEGRO; Radivoje Drobnjak