Expand, Grow, Thrive
5 Proven Steps to Turn Good Brands into Global Brands through the LASSO Method
E-bok
Engelska, 2018474 kr
Läs direkt i Bokus Reader – eller ladda ned till din enhet
Fler format och utgåvor
Beskrivning
Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands, and the challenges they have had to overcome along the way.
The LASSO model (Lateral; Addictive; Storied; Scalable; Own-able) offers a simple, accessible and effective way for marketers to get their heads around the desired attributes of highly successful growth programs. With insightful advice, anecdotes and tips from leading brand licensing professionals, household names like Coca-Cola and Disney, senior marketers and inspiring individuals, Canalichio has created a measured and proven "Think Big, Get Big" framework to truly help your brand first expand, grow successfully, and ultimately thrive.
Produktinformation
Utforska kategorier
Hoppa över listan
Du kanske också är intresserad av
- -19%
- 4 för 3
- Signerad!
SIGNERAD - Mental uppgradering : Att navigera i en tid av smart teknik och mänsklig dumhet
Emma Frans
Inbunden, 2026
259 kr
- Signerad!