Pete Canalichio – författare
Visar alla böcker från författaren Pete Canalichio. Handla med fri frakt och snabb leverans.
7 produkter
Strategic Brand Licensing
Building Brand Value through Enduring Partnerships
Av Maria Cristina Longo, Pete Canalichio
Häftad, 2024
468 kr
Lägg i varukorg
This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand both the risks and the benefits of partnerships, how to make the most of a brand's potential in the …
Strategic Brand Licensing
Building Brand Value through Enduring Partnerships
Av Maria Cristina Longo, Pete Canalichio
Inbunden, 2024
2303 kr
Lägg i varukorg
This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand both the risks and the benefits of partnerships, how to make the most of a brand's potential in the …
Strategic Brand Licensing
Building Brand Value through Enduring Partnerships
Av Pete Canalichio, Maria Cristina Longo
E-bok, 2024
750 kr
Lägg i varukorg
This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand both the risks and the benefits of partnerships, how to make the most of a brand''s potential in the …
Strategic Brand Licensing
Building Brand Value through Enduring Partnerships
Av Pete Canalichio, Maria Cristina Longo
E-bok, 2024
767 kr
Lägg i varukorg
This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand both the risks and the benefits of partnerships, how to make the most of a brand''s potential in the …
Expand, Grow, Thrive
5 Proven Steps to Turn Good Brands into Global Brands through the LASSO Method
E-bok, 2018
488 kr
Lägg i varukorg
Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands, and the challenges they have had to overcome …
Expand, Grow, Thrive
5 Proven Steps to Turn Good Brands into Global Brands through the LASSO Method
Inbunden, 2018
453 kr
Lägg i varukorg
Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands, and the challenges they have had to overcome …
Expand, Grow, Thrive
5 Proven Steps to Turn Good Brands into Global Brands through the LASSO Method
E-bok, 2018
488 kr
Lägg i varukorg
Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands, and the challenges they have had to overcome …
