Maria Cristina Longo – författare
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6 produkter
Being a Sustainable Firm
Takeaways for a Sustainability-Oriented Management
Av Maria Cristina Longo, Eleonora Cardillo
Häftad, 2024
1238 kr
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Being a Sustainable Firm: Takeaways for a Sustainability-Oriented Management addresses the key strategic issues that firms encounter when entering the complex world of sustainability. Faced with a proliferation of approaches, regulations and procedures, the text outlines the contours of the meaning …
Being a Sustainable Firm
Takeaways for a Sustainability-Oriented Management
Av Eleonora Cardillo, Maria Cristina Longo
E-bok, 2024
1564 kr
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Being a Sustainable Firm: Takeaways for a Sustainability-oriented Management addresses strategies and management issues related to the latest innovations in the field of sustainability. It jointly provides theoretical and empirical contributions to give an overall view of the main issues and …
Strategic Brand Licensing
Building Brand Value through Enduring Partnerships
Av Maria Cristina Longo, Pete Canalichio
Häftad, 2024
468 kr
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This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand both the risks and the benefits of partnerships, how to make the most of a brand's potential in the …
Strategic Brand Licensing
Building Brand Value through Enduring Partnerships
Av Maria Cristina Longo, Pete Canalichio
Inbunden, 2024
2303 kr
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This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand both the risks and the benefits of partnerships, how to make the most of a brand's potential in the …
Strategic Brand Licensing
Building Brand Value through Enduring Partnerships
Av Pete Canalichio, Maria Cristina Longo
E-bok, 2024
750 kr
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This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand both the risks and the benefits of partnerships, how to make the most of a brand''s potential in the …
Strategic Brand Licensing
Building Brand Value through Enduring Partnerships
Av Pete Canalichio, Maria Cristina Longo
E-bok, 2024
767 kr
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This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand both the risks and the benefits of partnerships, how to make the most of a brand''s potential in the …
