Investment Behaviour

Arup Kumar Sarkar is an Assistant Professor in the Department of Commerce, Sidho-Kanho-Birsha University, Purulia, West Bengal, India. He has published widely in the fields of commerce, economics and management, contributing to several national and international journals and edited volumes. He is a lifetime member of the Indian Accounting Association and an active reviewer for a number of UGC-approved international journals.Tarak Nath Sahu is an Assistant Professor in the Department of Commerce, Vidyasagar University, Midnapore, West Bengal, India. He has authored and edited several books in the field of finance, and he has published more than forty research articles in reputed national and international journals. He has also presented a number of research papers at national and international conferences.

Sarkar and Sahy present their findings into how competing demographic factors, personal awareness, and perceived attitudes to risk taking of individual stock market investors impacts their investment behavior in the stock market. They analyze the suitability of using behavioral finance theories in understanding investor behavior across developed, developing, and under-developed country contexts and in all types of stock markets. The study provides a greater understanding of the psychological foundations of human behavior in financial markets to facilitate the formation of more individual-centered financial policies.

• List of FiguresList of TablesPrefaceList of AbbreviationsChapterI: IntroductionChapter II: DemographicFactors, Awareness, Perceived Risk, Attitude andInvestment Behaviour – A DiscussionChapter III: Review of Related LiteratureChapter IV: Research Design and MethodologyChapter V: Analysisand findings of the studyChapter VI: Summary and ConclusionBibliographyAppendices