Public Relations and the Power of Creativity

Sarah Bowman is a Senior Lecturer at Northumbria University, UK. Her research interest include public affairs, ethical practice, competencies, and visual, spatial and affective practice.Adrian Crookes is the Programme Director for the Communications and Media courses at London College of Communication, University of Arts London, UK, which includes advertising, media communications, media cultures, and public relations at undergraduate and postgraduate levels.Øyvind Ihlen is a Professor in the Department of Media and Communication (IMK) at the University of Oslo, Norway. His research focuses in particular on the strategic communication of political issues.Stefania Romenti is Associate Professor and Chair in Strategic Communication atUniversità IULM, Milan, Italy and Adjunct Professor of CommunicationMeasurement at IE Business School, Madrid, Spain. Her research interestsinclude communication measurement, reputation management and stakeholderengagement.

This volume contains 12 chapters drawn from a EUPRERA (European Public Relations Education and Research Association) conference held in London in 2017, on the topic of creative thinking in public relations management. Scholars from Europe and the US address aspects related to leadership, ethics, and creativity, including the corporate value of listening, ethical leadership and interpersonal communication competence, and leadership communication; knowledge and collaboration for fostering creativity, including the role of trust and intrinsic motivation in enhancing participation and creativity in crowdsourcing communities, the influence of knowledge transfer on the development of creativity in education for public relations, the co-creation of knowledge for innovation and public relations in multi-stakeholder projects, and collaborative creativity in public relations; and new creative approaches to public relations, with discussion of culture and public relations, a design-thinking approach to visual communication, examples of award-winning campaigns illustrating creativity in public relations, a co-creative model for communication and dissemination, and visual methods for strategic internal communication management.

• PART I: LEADERSHIP, ETHICS AND CREATIVITYThePower of Listening in Corporate Communications. Theoretical Foundations ofCorporate Listening as a Strategic Mode of Communication; Maria Borner and AnsgarZerfassFostering Creative Interdisciplinarity: Building Bridges between Ethical Leadership and Leaders’ Interpersonal Communication Competence; Anne LaajalahtiCommunicativeleaders, creative followers? Tiina Weman and Helena Kantanen,PART II: KNOWLEDGE AND COLLABORATION FOR FOSTERINGCREATIVITYPublicRelations and Communication in Education: Is Creativity the Opposite ofKnowledge? Effectsof Knowledge Transfer on the Development of Creativity. An Austrian EmpiricalStudy Comparing Three Education Types; Astrid Spatzier and Jessica BreuTheRole of Trust and Intrinsic Motivation in Enhancing Participation andCreativity in Crowdsourcing Communities; Diana-Maria Cismaru and Raluca-Silvia CiochinaCo-creationof Knowledge for Innovation Requires Multi-Stakeholder Public Relations; Harri Ilmari RuoslahtiCollaborative Creativity, Leadership and Public Relations: Identifying and Addressing Research Limitations; Paul Willis and Elisenda Estanyol PARTIII: NEW CREATIVE APPROACHES TO PUBLICRELATIONSBeyondthe Cultural Turn: A Critical Perspective on Culture-Discourse within PublicRelations; Alexander Frame and Øyvind Ihlen2,000 Years of Visual Storytelling. Alternative Approaches for Visual Communication ofChristian Churches in the Age of Social Media; Ute Hilgers-Yilmaz, Ralf Spiller and Christof BreidenichCreativityin Public Relations: What do Award Winning Campaign Tell Us? Pinar Aslan and Tugce Ertem-ErayOpportunities for Strategic Public Relations –Evaluation of International Research and Innovation Project Dissemination; Kristina Henriksson, Harri IlmariRuoslahti and Kirsi HyttinenLet Me Draw Your Attention to. …: Exploring the Potentials of Visual Methods for Strategic Internal Communication Management; MelanieMalczok