We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end – it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? What can communicators learn from management disciplines? Moreover, how should universities and business schools deal with the need to integrate research and education from different disciplines to advance the field? This book addresses these challenges and offers some answers. The contributions from primarily European countries were selected from a large number of peer-reviewed contributions for the 2015 congress of the European Public Relations Education and Research Association hosted by BI Norwegian Business School in Oslo. The chapters explore challenges of linking both fields; discuss research focusing on communication, leadership and organisational goals; and present findings from current research in corporate communication.

Communication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates people’s relationships and practices. Technological transitions, economical changes, medical advancements, environmental turbulence, political movements and other evolving circumstances influence public values that shape societies. It is important to analyse the situated meaning of these societal themes in everyday life, and the influence of public relations and strategic communication in this regard.Let’s Talk Society – and the society we´re talking about is in transition to a green and sustainable society, to an inclusive society, to an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers. The chapters from primarily European countries were selected from a large number of peer-reviewed contributions for the 2016 congress of the European Public Relations Education and Research Association hosted by Hanze University of Applied Sciences in Groningen.

Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society.Public relations isoften seen as the discipline that amplifies creative ideas developed by othersectors, but this is changing. With the blurring of lines among creativeindustries, organisations are increasingly turning to PR to generate the ‘bigideas’ at the heart of effective communication.This volume gathers 12 outstanding contributions from scholarsbased in Germany, Finland, Austria, Romania, the UK, Spain, France, Norway,Turkey and the USA. Taken together, the chaptersdemonstrate a range of possibilities for creative thinking about publicrelations management and collaboration in different settings and with differentpurposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.

This volume explores current research in public relations and communication management, and in particular examines how public relations can have a positive impact on the well being of its publics.One of the biggest competitive advantages in today's business world are positive and engaged publics, because satisfied participants are at the core of any successful relationship. The success of relationships with publics is mostly based on how people are valued and treated, which in turn affects their self-perceptions and level of performance. Both of these elements are correlated with life happiness. Thus, strategic communication should be used for cultivating a positive environment and for fostering happiness and joy among their publics. This can help improve both organizational success and the well-being of people.This book will be essential reading for researchers in marketing and communications, as well as practitioners who wish to understand how PR and Communication Management can positively impact the well-being of organizations and the wider community.

We live in evolving societies that undergo profound and rapid transformations, and trust and reputation are at risk in a dynamic, disruptive, and uncertain world. How issues are approached in public relations and communication management will determine the future of the field and practice. In this complex scenario, going back to the basic elements of public relations – people and relationships – when managing communications is more important than ever before. (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable rethinks what it means to put the person at the center of the organization’s decisions.The chapters explore different aspects of how public relations and communication management address the challenges of change in unpredictable times, while considering the human element and the people behind communication. The research was selected from a large number of peer-reviewed contributions to the 2021 Annual Congress of the European Public Relations Education and Research Association (EUPRERA), hosted by Universidad de Navarra in Spain.Advances in Public Relations and Communication Management (APCRM) is a publication of the European Public Relations Education and Research Association (EUPRERA). Each volume includes contributions from EUPRERA’s annual congress and follow the theme of each event.

Technological developments and globalization have not only propelled societal progress, but they have also ushered in significant challenges and risks that continually demand responses and adaptability from today’s dynamic and complex societies. In this context, organizations find themselves grappling with the need to navigate and manage these challenges effectively. For public relations scholars and practitioners, this reality poses crucial questions concerning communication strategies and their impact in today’s risk societies.Communication in Uncertain Times explores how different organizations, from private to governmental and non-profit, deal with issues, risks, and crisis situations through communication. Questions include how to address risks and issues to decrease uncertainty, how to negotiate conflicts, and what types of roles professionals and non-professional communicators assume in times of risk, uncertainty, and crises. The chapters comprise selected contributions to the 2022 Annual Congress of the European Public Relations Education and Research Association (EUPRERA) hosted in Vienna, Austria, by the University of Vienna and the Vienna University of Economics and Business.Advances in Public Relations and Communication Management (APCRM) is a publication of the European Public Relations Education and Research Association (EUPRERA). Each volume includes contributions from EUPRERA’s annual congress and follow the theme of each event.

Corporate social responsibility, diversity, equity, inclusion, sustainability, ESG, and environmental concerns have become paramount in the realm of strategic communication and public relations. Communicating these concepts effectively is vital to a myriad of stakeholders, encompassing both internal and external communications. How are these elements managed, articulated, and represented in modern communication practices? In today's era, marked by the burgeoning significance of digital communication, an increasing number of organizational leaders recognize the imperative of entrusting decision-making authority to communication experts. Responsibility in Strategic Communication offers a profound exploration into responsible strategic communication, differentiating genuine commitment from mere promises of responsibility.Advances in Public Relations and Communication Management(APCRM) is a publication of the European Public Relations Education and Research Association (EUPRERA). Each volume includes contributions from EUPRERA’s annual congress and follow the theme of each event.

We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end – it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? What can communicators learn from management disciplines? Moreover, how should universities and business schools deal with the need to integrate research and education from different disciplines to advance the field? This book addresses these challenges and offers some answers. The contributions from primarily European countries were selected from a large number of peer-reviewed contributions for the 2015 congress of the European Public Relations Education and Research Association hosted by BI Norwegian Business School in Oslo. The chapters explore challenges of linking both fields; discuss research focusing on communication, leadership and organisational goals; and present findings from current research in corporate communication.

Communication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates people’s relationships and practices. Technological transitions, economical changes, medical advancements, environmental turbulence, political movements and other evolving circumstances influence public values that shape societies. It is important to analyse the situated meaning of these societal themes in everyday life, and the influence of public relations and strategic communication in this regard.Let’s Talk Society – and the society we´re talking about is in transition to a green and sustainable society, to an inclusive society, to an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers. The chapters from primarily European countries were selected from a large number of peer-reviewed contributions for the 2016 congress of the European Public Relations Education and Research Association hosted by Hanze University of Applied Sciences in Groningen.

Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society.Public relations isoften seen as the discipline that amplifies creative ideas developed by othersectors, but this is changing. With the blurring of lines among creativeindustries, organisations are increasingly turning to PR to generate the ‘bigideas’ at the heart of effective communication.This volume gathers 12 outstanding contributions from scholarsbased in Germany, Finland, Austria, Romania, the UK, Spain, France, Norway,Turkey and the USA. Taken together, the chaptersdemonstrate a range of possibilities for creative thinking about publicrelations management and collaboration in different settings and with differentpurposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.

This volume explores current research in public relations and communication management, and in particular examines how public relations can have a positive impact on the well being of its publics.One of the biggest competitive advantages in today's business world are positive and engaged publics, because satisfied participants are at the core of any successful relationship. The success of relationships with publics is mostly based on how people are valued and treated, which in turn affects their self-perceptions and level of performance. Both of these elements are correlated with life happiness. Thus, strategic communication should be used for cultivating a positive environment and for fostering happiness and joy among their publics. This can help improve both organizational success and the well-being of people.This book will be essential reading for researchers in marketing and communications, as well as practitioners who wish to understand how PR and Communication Management can positively impact the well-being of organizations and the wider community.

We live in evolving societies that undergo profound and rapid transformations, and trust and reputation are at risk in a dynamic, disruptive, and uncertain world. How issues are approached in public relations and communication management will determine the future of the field and practice. In this complex scenario, going back to the basic elements of public relations – people and relationships – when managing communications is more important than ever before. (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable rethinks what it means to put the person at the center of the organization’s decisions.The chapters explore different aspects of how public relations and communication management address the challenges of change in unpredictable times, while considering the human element and the people behind communication. The research was selected from a large number of peer-reviewed contributions to the 2021 Annual Congress of the European Public Relations Education and Research Association (EUPRERA), hosted by Universidad de Navarra in Spain.Advances in Public Relations and Communication Management (APCRM) is a publication of the European Public Relations Education and Research Association (EUPRERA). Each volume includes contributions from EUPRERA’s annual congress and follow the theme of each event.

Technological developments and globalization have not only propelled societal progress, but they have also ushered in significant challenges and risks that continually demand responses and adaptability from today’s dynamic and complex societies. In this context, organizations find themselves grappling with the need to navigate and manage these challenges effectively. For public relations scholars and practitioners, this reality poses crucial questions concerning communication strategies and their impact in today’s risk societies.Communication in Uncertain Times explores how different organizations, from private to governmental and non-profit, deal with issues, risks, and crisis situations through communication. Questions include how to address risks and issues to decrease uncertainty, how to negotiate conflicts, and what types of roles professionals and non-professional communicators assume in times of risk, uncertainty, and crises. The chapters comprise selected contributions to the 2022 Annual Congress of the European Public Relations Education and Research Association (EUPRERA) hosted in Vienna, Austria, by the University of Vienna and the Vienna University of Economics and Business.Advances in Public Relations and Communication Management (APCRM) is a publication of the European Public Relations Education and Research Association (EUPRERA). Each volume includes contributions from EUPRERA’s annual congress and follow the theme of each event.

Corporate social responsibility, diversity, equity, inclusion, sustainability, ESG, and environmental concerns have become paramount in the realm of strategic communication and public relations. Communicating these concepts effectively is vital to a myriad of stakeholders, encompassing both internal and external communications. How are these elements managed, articulated, and represented in modern communication practices? In today's era, marked by the burgeoning significance of digital communication, an increasing number of organizational leaders recognize the imperative of entrusting decision-making authority to communication experts. Responsibility in Strategic Communication offers a profound exploration into responsible strategic communication, differentiating genuine commitment from mere promises of responsibility.Advances in Public Relations and Communication Management(APCRM) is a publication of the European Public Relations Education and Research Association (EUPRERA). Each volume includes contributions from EUPRERA’s annual congress and follow the theme of each event.