Technological developments and globalization have not only propelled societal progress, but they have also ushered in significant challenges and risks that continually demand responses and adaptability from today’s dynamic and complex societies. In this context, organizations find themselves grappling with the need to navigate and manage these challenges effectively. For public relations scholars and practitioners, this reality poses crucial questions concerning communication strategies and their impact in today’s risk societies.

Communication in Uncertain Times explores how different organizations, from private to governmental and non-profit, deal with issues, risks, and crisis situations through communication. Questions include how to address risks and issues to decrease uncertainty, how to negotiate conflicts, and what types of roles professionals and non-professional communicators assume in times of risk, uncertainty, and crises. The chapters comprise selected contributions to the 2022 Annual Congress of the European Public Relations Education and Research Association (EUPRERA) hosted in Vienna, Austria, by the University of Vienna and the Vienna University of Economics and Business.

Advances in Public Relations and Communication Management (APCRM) is a publication of the European Public Relations Education and Research Association (EUPRERA). Each volume includes contributions from EUPRERA’s annual congress and follow the theme of each event.

Technological developments and globalization have not only propelled societal progress, but they have also ushered in significant challenges and risks that continually demand responses and adaptability from today’s dynamic and complex societies. In this context, organizations find themselves grappling with the need to navigate and manage these challenges effectively. For public relations scholars and practitioners, this reality poses crucial questions concerning communication strategies and their impact in today’s risk societies.

Communication in Uncertain Times explores how different organizations, from private to governmental and non-profit, deal with issues, risks, and crisis situations through communication. Questions include how to address risks and issues to decrease uncertainty, how to negotiate conflicts, and what types of roles professionals and non-professional communicators assume in times of risk, uncertainty, and crises. The chapters comprise selected contributions to the 2022 Annual Congress of the European Public Relations Education and Research Association (EUPRERA) hosted in Vienna, Austria, by the University of Vienna and the Vienna University of Economics and Business.

Advances in Public Relations and Communication Management (APCRM) is a publication of the European Public Relations Education and Research Association (EUPRERA). Each volume includes contributions from EUPRERA’s annual congress and follow the theme of each event.

Jens Seiffert-Brockmann zeigt, dass öffentliche Vertrauenskrisen oftmals ohne ernsthafte Konsequenzen bleiben, und er erklärt, warum das der Fall ist und wie dieser Mechanismus des öffentlichen Vertrauens funktioniert. Der Autor zeigt aber auch, warum in seltenen Fällen die mediale Vertrauenszuschreibung Organisationen in Existenzkrisen stürzen und sie zerstören kann. Vertrauen ist gut, aber manchmal ist ein Vertrauensbruch besser. Vertrauen als Grundlage menschlicher Kooperation ist für Organisationen in der Mediengesellschaft überlebenswichtig. Trotzdem erleben wir regelmäßig öffentliche Vertrauensbrüche, gar systematischen Missbrauch. Die daraus resultierenden Vertrauenskrisen führen aber nur selten zu handfesten Konsequenzen. Denn Organisationen haben gelernt, Vertrauen in den Massenmedien zu beobachten und daraus strategische Überlegungen abzuleiten, etwa wann ein Vertrauensbruch ertragreicher ist als der mühsame Erhalt vertrauensvoller Beziehungen.

Technological developments and globalization have not only propelled societal progress, but they have also ushered in significant challenges and risks that continually demand responses and adaptability from today’s dynamic and complex societies. In this context, organizations find themselves grappling with the need to navigate and manage these challenges effectively. For public relations scholars and practitioners, this reality poses crucial questions concerning communication strategies and their impact in today’s risk societies.

Communication in Uncertain Times explores how different organizations, from private to governmental and non-profit, deal with issues, risks, and crisis situations through communication. Questions include how to address risks and issues to decrease uncertainty, how to negotiate conflicts, and what types of roles professionals and non-professional communicators assume in times of risk, uncertainty, and crises. The chapters comprise selected contributions to the 2022 Annual Congress of the European Public Relations Education and Research Association (EUPRERA) hosted in Vienna, Austria, by the University of Vienna and the Vienna University of Economics and Business.

Advances in Public Relations and Communication Management (APCRM) is a publication of the European Public Relations Education and Research Association (EUPRERA). Each volume includes contributions from EUPRERA’s annual congress and follow the theme of each event.

Technological developments and globalization have not only propelled societal progress, but they have also ushered in significant challenges and risks that continually demand responses and adaptability from today’s dynamic and complex societies. In this context, organizations find themselves grappling with the need to navigate and manage these challenges effectively. For public relations scholars and practitioners, this reality poses crucial questions concerning communication strategies and their impact in today’s risk societies.

Communication in Uncertain Times explores how different organizations, from private to governmental and non-profit, deal with issues, risks, and crisis situations through communication. Questions include how to address risks and issues to decrease uncertainty, how to negotiate conflicts, and what types of roles professionals and non-professional communicators assume in times of risk, uncertainty, and crises. The chapters comprise selected contributions to the 2022 Annual Congress of the European Public Relations Education and Research Association (EUPRERA) hosted in Vienna, Austria, by the University of Vienna and the Vienna University of Economics and Business.

Advances in Public Relations and Communication Management (APCRM) is a publication of the European Public Relations Education and Research Association (EUPRERA). Each volume includes contributions from EUPRERA’s annual congress and follow the theme of each event.

Jens Seiffert-Brockmann zeigt, dass öffentliche Vertrauenskrisen oftmals ohne ernsthafte Konsequenzen bleiben, und er erklärt, warum das der Fall ist und wie dieser Mechanismus des öffentlichen Vertrauens funktioniert. Der Autor zeigt aber auch, warum in seltenen Fällen die mediale Vertrauenszuschreibung Organisationen in Existenzkrisen stürzen und sie zerstören kann. Vertrauen ist gut, aber manchmal ist ein Vertrauensbruch besser. Vertrauen als Grundlage menschlicher Kooperation ist für Organisationen in der Mediengesellschaft überlebenswichtig. Trotzdem erleben wir regelmäßig öffentliche Vertrauensbrüche, gar systematischen Missbrauch. Die daraus resultierenden Vertrauenskrisen führen aber nur selten zu handfesten Konsequenzen. Denn Organisationen haben gelernt, Vertrauen in den Massenmedien zu beobachten und daraus strategische Überlegungen abzuleiten, etwa wann ein Vertrauensbruch ertragreicher ist als der mühsame Erhalt vertrauensvoller Beziehungen.