How Strategic Communication Shapes Value and Innovation in Society

Inbunden, Engelska, 2017

Del 2 i serien Advances in Public Relations and Communication Management

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Beskrivning

Communication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates people’s relationships and practices. Technological transitions, economical changes, medical advancements, environmental turbulence, political movements and other evolving circumstances influence public values that shape societies. It is important to analyse the situated meaning of these societal themes in everyday life, and the influence of public relations and strategic communication in this regard.Let’s Talk Society – and the society we´re talking about is in transition to a green and sustainable society, to an inclusive society, to an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers. The chapters from primarily European countries were selected from a large number of peer-reviewed contributions for the 2016 congress of the European Public Relations Education and Research Association hosted by Hanze University of Applied Sciences in Groningen.

Produktinformation

Utgivningsdatum:2017-11-03
Mått:152 x 229 x 15 mm
Vikt:666 g
Format:Inbunden
Språk:Engelska
Serie:Advances in Public Relations and Communication Management
Antal sidor:208
Förlag:Emerald Publishing Limited
ISBN:9781787147171

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Recensioner i media

Nine papers selected from a 2016 congress in Groningen, the Netherlands explore how strategic communication influences value and innovation in society. Their topics include educating society's future public relations practitioners: an exploration of preparedness as a qualitative indicator of higher education performance, when a nation's leader is under siege: managing personal reputation and engaging in public diplomacy, lessons learned: communication studies in transition, secrets of public affairs, and clarifying skills and competencies in organizational decision making: perceptions of Finnish communication professionals.

Innehållsförteckning

SERIES PREFACEINTRODUCTION1.EDUCATING SOCIETY’S FUTURE PR PRACTITIONERS: AN EXPLORATION OF ‘PREPAREDNESS’ AS A QUALITATIVE INDICATOR OF HIGHER EDUCATION PERFORMANCE2.CONTEXTUALISING CHANGE IN PUBLIC SECTOR ORGANISATIONS 3.WHEN A NATION’S LEADER IS UNDER SIEGE: MANAGING PERSONAL REPUTATION AND ENGAGING IN PUBLIC DIPLOMACY4.TOWARDS A SOCIETAL DISCOURSE WITH THE GOVERNMENT? A COMPARATIVE CONTENT ANALYSIS ON THE DEVELOPMENT OF SOCIAL MEDIA COMMUNICATION BY THE BRITISH, FRENCH AND GERMAN NATIONAL GOVERNMENTS 2011-20155.LESSONS LEARNED: COMMUNICATION STUDIES IN TRANSITION6.SECRETS OF PUBLIC AFFAIRS7.SOCIAL MEDIA: THE DIALOGUE MYTH? HOW ORGANISATIONS USE SOCIAL MEDIA FOR STAKEHOLDER DIALOGUE8.CLARIFYING SKILLS AND COMPETENCIES IN ORGANISATIONAL DECISION MAKING - PERCEPTIONS OF FINNISH COMMUNICATION PROFESSIONALS9.CRISIS, RESPONSE, REPUTATION, ACTOR, AND CONTEXT: A CROSS-DISCIPLINARY STUDY OF KEY CONCEPTS IN PUBLIC RELATIONS, BUSINESS ADMINISTRATION AND PUBLIC ADMINISTRATION