Branding of Tourist Destinations

Mark Anthony Camilleri is a Senior Lecturer in the Department of Corporate Communication at the University of Malta. His research interests include tourism marketing, stakeholder engagement and strategic corporate social responsibility. He has taught business subjects at undergraduate, vocational and post-graduate levels in Hong Kong, Malta, the UAE and the UK. He is also an editorial board member for a number of academic journals and scientific committees, and his contributions have been published in peer-reviewed journals, book chapters and conference proceedings.

Researchers in tourism and in business generally explain to students and practitioners of tourism the different tourism products, marketing strategies, and tactics on destination branding as well as insights into sustainable and responsible tourism practices. Their topics include branding places and tourist destinations: a conceptualization and review, the destination branding through multisensory experiences: case studies from Sweden, the development of the agritourism sector in Campania (Italy), consumer-based brand equity of music events: two case studies from Portugal, the hotel managers' attitudes toward environmental responsibility: an empirical study from Ecuador, and exploring customers' attitudes toward the hospitality brands in India: a social identity perspective.

• PrefaceChapter 1. The Marketing Environment of TouristDestinations; Mark Anthony CamilleriChapter 2. Branding Places and Tourist Destinations: A Conceptualization and Review; Chung-ShingChan and Lawal MarafaChapter 3. A Stakeholder Approach for Destination ManagementOrganizations; JeremyFairleyChapter 4. Destination Branding through multisensory experiences: Case Studies from Sweden; Clarinda RodriguesChapter 5. TheDevelopment of the Agritourism Sector in Campania, Italy; Veronica DiCaprio, Valentina Della Corte and Peter WiltshierChapter 6. Using the Destination’sHeritage, Language, Lifestyle and "Made in Italy” as aTourism Development Model; Kamel Ben Youssef, Giuseppe Giaccardi and Martha FrielChapter 7. The Consumer-Based Brand Equity from MusicEvents: Two Case Studies from Portugal; Gisela Alves, Arnaldo Coelho andVítor RoqueChapter 8. BrandingPorto: A Case Study of the “Essence of Wine”; Ana Pinto Borges, Elvira Vieira and Paula RodriguesChapter 9. OleoTourism Development in Jaén, Spain; Carla Marano-Marcolini, AnnaD’Auria and Marco TreguaChapter 10. Exploring the HotelManagers’ Attitudes toward Environmental Responsibility. An Empirical Studyfrom Ecuador; María Dolores Sánchez-Fernández, Valentín-Alejandro Martínez-Fernández, Beder Gonzalo Aguilar Campoverde and JacksonGuillermo Valverde JaramilloChapter 11. The Moderating Effect ofPerceived Value on the Destination’s Image and the its Brand Extension inAlanya, Turkey; Bekir Bora DedeogluChapter 12. Measuring the customers’attitudes toward the Hospitality Brands in India: A Social Identity Perspective; Raouf Ahmad Rather