Creativities

The What, How, Where, Who and Why of the Creative Process

AvChris Bilton,Stephen Cummings

Inbunden, Engelska, 2022

1 530 kr

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385 kr

Beskrivning

What is creativity and how can we best nurture creativity in different contexts? Drawing on a wide range of cases from the arts, business, design, media and sports, Creativities encourages readers to discover, mix and adapt their own version of creativity, rather than attempting to imitate or follow ‘best practice’.International in scope, examples and cases extend beyond the typical Western ‘creative genius’ model, illuminating the great extent and diversity of global creativities. The book is designed around five key questions that address the what, how, where, who and why of the creative process, employing frameworks, questions and illustrative ‘recipes’ designed to inspire out-of-the-box creative thinking. The authors argue that to develop their own creativities, readers should experiment with different ingredients and find their own bisociative balance.With its rich array of cases, frameworks and visual material, Creativities will help educators design and lead classes on creativity, innovation and creative entrepreneurship. Its accessible content will also appeal to and inspire students and practitioners in business leadership, organisational innovation and critical management studies.

Produktinformation

Utgivningsdatum:2022-06-07
Mått:169 x 244 x undefined mm
Format:Inbunden
Språk:Engelska
Förlag:Edward Elgar Publishing Ltd
ISBN:9781788979474

Utforska kategorier

Mer om författaren

Chris Bilton, Reader in Creative Industries, Centre for Cultural & Media Policy Studies, University of Warwick, UK, Stephen Cummings, Professor of Strategy and Co-Director of The Atom Innovation Space, Victoria University of Wellington, New Zealand and dt ogilvie, Professor of Urban Entrepreneurship & Economic Development, Saunders College of Business, Rochester Institute of Technology, US

Recensioner i media

‘The title Creativities, with its nod to the five of the serving men of Rudyard Kipling, serves its purpose well. It captures what is provided in the book, which is essentially a template for stimulating creativity. Or, more precisely, for stimulating the plurality of creativities found across its various contexts in use. Importantly within this book, there isn’t really a plan of how to do creativity, it is more about using the tools within to develop your own version of creativity.’

Innehållsförteckning

Contents: Nigella, Jamie and the process of encouraging creativities PART I THE WHAT – CREATIVE ELEMENTS The ‘What’ framework: the market crate PART II THE HOW – CREATIVE BLENDS The ‘How’ framework: blending creative teams using creative leadership PART III THE WHERE – THE CREATIVE SET-UP The ‘Where’ framework: the creative bench formation PART IV THE WHO – ENGAGING CREATIVE USERS AND COMMUNITIES The ‘Who’ framework: four circles of co-creation PART V THE WHY – CREATIVE PURPOSES The ‘Why’ framework: the creative pathways matrix Index