Katherine Dashper (PhD) is Professor and Director of Research Degrees in the School of Events, Tourism and Hospitality Management at Leeds Beckett University, UK. Her research interests focus on gender and human-animal interactions in tourism, events, sport and leisure. She has published widely on these topics, including a research monograph Human-Animal Relationships in Equestrian Sport and Leisure (Routledge, 2017) and a co-edited collection Humans, Horses and Events Management (CABI, 2021). Guðrún Helgadóttir is a professor of tourism at The University of South-Eastern Norway and Hólar University, Iceland. She has led numerous research projects and published in international journals on equestrian tourism, events and tourism sustainability in addition to co-authoring and illustrating a textbook and a handbook of best practice in equestrian tourism. Guðrún has organized a number of conferences and volunteered at various events. She developed a diploma program of study in event management for Hólar University in Iceland. She is an amateur equestrian. Ingibjörg Sigurðardóttir is an assistant professor and the head of the department of Rural Tourism at Hólar University, Iceland. Her educational and practical background is in management and business administration, tourism, equine science and agriculture. Her recent research focuses on horse events and equestrian tourism. She has published in international and domestic journals and books on tourism, events, horses, and business. She has written and published different kinds of teaching material for university level and practical handbooks for business operators, both individually and with international co-authors. She has led research- and business development projects and participated in organising international seminars and conferences on horses and tourism. She is an accredited young horse trainer within The Icelandic Horse Trainers Association, a horse breeder and an owner of a horse transport business.

• 1: Introduction: Managing and Experiencing an Equestrian Event 1: THE MAKING OF AN EVENT 2: Event Communities 2A: FEIF, the International Federation of Icelandic Horse Associations. By Gunnar Sturluson and Gundula Sharman. 2B: The Event Community: the Icelandic Equestrian Association. By Lárus Ástmar Hannesson. 3: The Star of the Show: the Icelandic Horse. By Guðrún Stefánsdóttir and Víkingur Gunnarsson 2: MANAGING THE EVENT 4: Strategic Management of Horse-related Events: the Case of the National Championships of the Icelandic Horse (Landsmót) 1998-2008. By Runólfur Smári Steinþórsson and Hjörný Snorradóttir 5: Event Management and Organisation: the Execution of Landsmót, Reykjavík 2018. By Áskell Heiðar Ásgeirsson 6: Segmentation, Marketing, Venue Selection and Competitiveness of Events. By Ingibjörg Sigurðardóttir 3: EXPERIENCING THE EVENT 7: The Visitor Experience at a Horse Event. By Ingibjörg Sigurðardóttir and Anna Lilja Pétursdóttir 8: Volunteering at Landsmót: Gaining Knowledge and Experience. By Kari Jæger and Guðrún Helgadóttir 9A: Horse Welfare at Events. By Ingibjörg Sigurðardóttir 9B: Welfare Assessment of Icelandic Competition Horses. By Sigríður Björnsdóttir. 4: THE MEANINGS OF THE EVENT 10: Identity Construction in Relation to Niche Events: Images of Landsmót in Social Media. By Susanna Heldt Cassel 11: Multispecies Encounters in Events. By Katherine Dashper 5: EVENT IMPACTS AND LEGACIES 12: Economic Impact Analysis of Events: Landsmót 2016. By Tobias Heldt 13: Community Impacts of Events: Resident Expectations and Experiences. By Ingibjörg Sigurðardóttir 14: Event Legacies. By Guðrún Helgadóttir and Katherine Dashper 6: COMPARISONS AND CONCLUSIONS 15: Comparing Landsmót 2016 with Other Equestrian Events: the Case of the Alltech FEI World Equestrian Games™ 2014 in Normandy. By Celine Vial and Eric Barget 16: Landsmót: a Short Documentary. By Ragnhildur Ásvaldsdóttir 17: Conclusions: Planning, Managing and Experiencing Equestrian Events. By Katherine Dashper, Guðrún Helgadóttir and Ingibjörg Sigurðardóttir

Katherine Dashper (PhD) is Professor and Director of Research Degrees in the School of Events, Tourism and Hospitality Management at Leeds Beckett University, UK. Her research interests focus on gender and human-animal interactions in tourism, events, sport and leisure. She has published widely on these topics, including a research monograph Human-Animal Relationships in Equestrian Sport and Leisure (Routledge, 2017) and a co-edited collection Humans, Horses and Events Management (CABI, 2021). Guðrún Helgadóttir is a professor of tourism at The University of South-Eastern Norway and Hólar University, Iceland. She has led numerous research projects and published in international journals on equestrian tourism, events and tourism sustainability in addition to co-authoring and illustrating a textbook and a handbook of best practice in equestrian tourism. Guðrún has organized a number of conferences and volunteered at various events. She developed a diploma program of study in event management for Hólar University in Iceland. She is an amateur equestrian. Ingibjörg Sigurðardóttir is an assistant professor and the head of the department of Rural Tourism at Hólar University, Iceland. Her educational and practical background is in management and business administration, tourism, equine science and agriculture. Her recent research focuses on horse events and equestrian tourism. She has published in international and domestic journals and books on tourism, events, horses, and business. She has written and published different kinds of teaching material for university level and practical handbooks for business operators, both individually and with international co-authors. She has led research- and business development projects and participated in organising international seminars and conferences on horses and tourism. She is an accredited young horse trainer within The Icelandic Horse Trainers Association, a horse breeder and an owner of a horse transport business.

• 1: Introduction: Managing and Experiencing an Equestrian Event 1: THE MAKING OF AN EVENT 2: Event Communities 2A: FEIF, the International Federation of Icelandic Horse Associations. By Gunnar Sturluson and Gundula Sharman. 2B: The Event Community: the Icelandic Equestrian Association. By Lárus Ástmar Hannesson. 3: The Star of the Show: the Icelandic Horse. By Guðrún Stefánsdóttir and Víkingur Gunnarsson 2: MANAGING THE EVENT 4: Strategic Management of Horse-related Events: the Case of the National Championships of the Icelandic Horse (Landsmót) 1998-2008. By Runólfur Smári Steinþórsson and Hjörný Snorradóttir 5: Event Management and Organisation: the Execution of Landsmót, Reykjavík 2018. By Áskell Heiðar Ásgeirsson 6: Segmentation, Marketing, Venue Selection and Competitiveness of Events. By Ingibjörg Sigurðardóttir 3: EXPERIENCING THE EVENT 7: The Visitor Experience at a Horse Event. By Ingibjörg Sigurðardóttir and Anna Lilja Pétursdóttir 8: Volunteering at Landsmót: Gaining Knowledge and Experience. By Kari Jæger and Guðrún Helgadóttir 9A: Horse Welfare at Events. By Ingibjörg Sigurðardóttir 9B: Welfare Assessment of Icelandic Competition Horses. By Sigríður Björnsdóttir. 4: THE MEANINGS OF THE EVENT 10: Identity Construction in Relation to Niche Events: Images of Landsmót in Social Media. By Susanna Heldt Cassel 11: Multispecies Encounters in Events. By Katherine Dashper 5: EVENT IMPACTS AND LEGACIES 12: Economic Impact Analysis of Events: Landsmót 2016. By Tobias Heldt 13: Community Impacts of Events: Resident Expectations and Experiences. By Ingibjörg Sigurðardóttir 14: Event Legacies. By Guðrún Helgadóttir and Katherine Dashper 6: COMPARISONS AND CONCLUSIONS 15: Comparing Landsmót 2016 with Other Equestrian Events: the Case of the Alltech FEI World Equestrian Games™ 2014 in Normandy. By Celine Vial and Eric Barget 16: Landsmót: a Short Documentary. By Ragnhildur Ásvaldsdóttir 17: Conclusions: Planning, Managing and Experiencing Equestrian Events. By Katherine Dashper, Guðrún Helgadóttir and Ingibjörg Sigurðardóttir

Katherine Dashper (PhD) is Professor and Director of Research Degrees in the School of Events, Tourism and Hospitality Management at Leeds Beckett University, UK. Her research interests focus on gender and human-animal interactions in tourism, events, sport and leisure. She has published widely on these topics, including a research monograph Human-Animal Relationships in Equestrian Sport and Leisure (Routledge, 2017) and a co-edited collection Humans, Horses and Events Management (CABI, 2021). Guðrún Helgadóttir is a professor of tourism at The University of South-Eastern Norway and Hólar University, Iceland. She has led numerous research projects and published in international journals on equestrian tourism, events and tourism sustainability in addition to co-authoring and illustrating a textbook and a handbook of best practice in equestrian tourism. Guðrún has organized a number of conferences and volunteered at various events. She developed a diploma program of study in event management for Hólar University in Iceland. She is an amateur equestrian. Ingibjörg Sigurðardóttir is an assistant professor and the head of the department of Rural Tourism at Hólar University, Iceland. Her educational and practical background is in management and business administration, tourism, equine science and agriculture. Her recent research focuses on horse events and equestrian tourism. She has published in international and domestic journals and books on tourism, events, horses, and business. She has written and published different kinds of teaching material for university level and practical handbooks for business operators, both individually and with international co-authors. She has led research- and business development projects and participated in organising international seminars and conferences on horses and tourism. She is an accredited young horse trainer within The Icelandic Horse Trainers Association, a horse breeder and an owner of a horse transport business.

• 1: Introduction: Managing and Experiencing an Equestrian Event 1: THE MAKING OF AN EVENT 2: Event Communities 2A: FEIF, the International Federation of Icelandic Horse Associations. By Gunnar Sturluson and Gundula Sharman. 2B: The Event Community: the Icelandic Equestrian Association. By Lárus Ástmar Hannesson. 3: The Star of the Show: the Icelandic Horse. By Guðrún Stefánsdóttir and Víkingur Gunnarsson 2: MANAGING THE EVENT 4: Strategic Management of Horse-related Events: the Case of the National Championships of the Icelandic Horse (Landsmót) 1998-2008. By Runólfur Smári Steinþórsson and Hjörný Snorradóttir 5: Event Management and Organisation: the Execution of Landsmót, Reykjavík 2018. By Áskell Heiðar Ásgeirsson 6: Segmentation, Marketing, Venue Selection and Competitiveness of Events. By Ingibjörg Sigurðardóttir 3: EXPERIENCING THE EVENT 7: The Visitor Experience at a Horse Event. By Ingibjörg Sigurðardóttir and Anna Lilja Pétursdóttir 8: Volunteering at Landsmót: Gaining Knowledge and Experience. By Kari Jæger and Guðrún Helgadóttir 9A: Horse Welfare at Events. By Ingibjörg Sigurðardóttir 9B: Welfare Assessment of Icelandic Competition Horses. By Sigríður Björnsdóttir. 4: THE MEANINGS OF THE EVENT 10: Identity Construction in Relation to Niche Events: Images of Landsmót in Social Media. By Susanna Heldt Cassel 11: Multispecies Encounters in Events. By Katherine Dashper 5: EVENT IMPACTS AND LEGACIES 12: Economic Impact Analysis of Events: Landsmót 2016. By Tobias Heldt 13: Community Impacts of Events: Resident Expectations and Experiences. By Ingibjörg Sigurðardóttir 14: Event Legacies. By Guðrún Helgadóttir and Katherine Dashper 6: COMPARISONS AND CONCLUSIONS 15: Comparing Landsmót 2016 with Other Equestrian Events: the Case of the Alltech FEI World Equestrian Games™ 2014 in Normandy. By Celine Vial and Eric Barget 16: Landsmót: a Short Documentary. By Ragnhildur Ásvaldsdóttir 17: Conclusions: Planning, Managing and Experiencing Equestrian Events. By Katherine Dashper, Guðrún Helgadóttir and Ingibjörg Sigurðardóttir