100 Logos

Louise Fili, a connoisseur of Italian visual culture, is an internationally celebrated creative director, graphic designer, type designer, and author. Formerly senior designer for Herb Lubalin, Fili was art director of Pantheon Books from 1978 to 1989, where she designed close to two thousand book jackets. Fili has taught and lectured extensively, and her work is in the permanent collections of the Library of Congress, the Cooper Hewitt Museum, and the Bibliothèque Nationale. A member of the Art Directors Hall of Fame, she has also received the prestigious medals for Lifetime Achievement from the AIGA and the Type Directors Club, as well as the Frederic W. Goudy Award for Excellence in Typography. She is author of Louise Fili: A Designer’s Process, Elegantissima, Grafica della Strada, Graphique de la Rue, Gràfica de les Rambles, The Cognoscenti's Guide to Florence, and Italianissimo and co-author (with Steven Heller) of Italian Art Deco, British Modern, Dutch Moderne, Streamline, French Modern, Deco España, Deco Type, German Modern, Design Connoisseur, Typology, Stylepedia, Euro Deco, Scripts, Shadow Type, Stencil Type, Slab Serif Type, and Vintage Graphic Design.

“This tiny treat features lettering icon Louise Fili’s favorite marks from throughout her career, from Ecco Press and Tiffany Co. to more obscure regional clients—where the work truly surprises and delights, perhaps the result of being untethered from boardrooms and committees. You could flip through the book in about 5 or 10 minutes—but you could also look at this collection of ornate logos for hours, given the artistry and attention to scrupulous detail that went into each one.” —Fast Company