Louise Fili – författare

A Revival and Celebration of the Golden Age of TypographyAny type user and enthusiast will doubtless derive joy from the letters and ornaments in Vintage Graphic Design, gathered from the rare and forgotten sources that authors Steven Heller and Louise Fili have collected over the years. As type gourmets, Heller and Fili savor type in many forms—especially the aesthetically idiosyncratic and the printed artifacts of which historical or retro typefaces are samples. A period of rapid innovation and growth in printing and type technology, the late 1800s and early 1900s saw type foundries in Europe and America burst into wellsprings for bold compositions and arresting typefaces However, this is not a history book; rather, it is a sampler of tasty typographic confections or so-called eye candy. The curated selection here reflects this era’s printing material, including stock pictorial cuts, filigree borders, and cartouches galore.These aesthetic gems are the fruit of Heller’s and Fili’s labors after spending decades scouring the antiquarian book and flea markets of Paris, Berlin, Rome, Florence, Barcelona, eastern Europe, and elsewhere online and in auction catalogs to find examples of graphic design worth preserving and reviving. These beautiful—yet often absurd—rarities represent historic typeface catalogs and specimen sheets from an age when craftsmanship was at its zenith and attention to manufacture was rigorous. Paired best with the authors’ 2011 book, Vintage Type & Graphics, this full color volume is not just about delectation for its own sake, but to prove beyond a drop-shadow of a doubt that just because a typeface or decorative device is “old” does not mean it is “old-fashioned.”

A collection of iconic designer Louise Fili's illustrious logo designs for every letter in the alphabet, from restaurant Artisanal to fashion designer Zelda.Louise Fili is one of the most iconic graphic designers of our time. In 100 Logos: A to Z, she collects her favorites among the brand designs created in her unique and distinctive style. Encompassing brand identities from restaurants to vineyards, publishers to jewelers, coffee roasters to gelato makers, Fili's playful, elegant, and whimsical designs showcase her expertise and mastery of typographic forms. Within these pages, we see logos for: Good HousekeepingHyperion Late July Paperless Post Tate's Bake Shop Tiffany & Co. and many more Each logo is paired with a caption exploring the design’s influences and processes. And the elegant package includes an iconic Fili cover, with flowing lines and beautiful typography, perfect for lovers of graphic design.