Managing, Marketing, and Maintaining Maritime and Coastal Tourism

Häftad, Engelska, 2019

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Beskrivning

Provides material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management of hospitality by the sea.

Produktinformation

Utgivningsdatum:2019-11-29
Mått:216 x 279 x 32 mm
Vikt:894 g
Format:Häftad
Språk:Engelska
Antal sidor:325
Förlag:IGI Global
ISBN:9781799815235

Utforska kategorier

Servicesektorn inom Ekonomi och Ledarskap
Reseguider inom Reseguider
Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

Mafalda Patuleia has a PhD in Tourism from the Faculty of Economics of the University of Algarve. Graduated in Tourism at INP and obtained a Master's degree from ISCTE in Communication, Culture and Information Technologies. She is the Head of Tourism Department of the Lusófona Group and Dean of the Higher Institute of New Professions (INP), where she also teaches, among other subjects, Tourism Studies and Sociology of Leisure and Tourism. He is President of the Technical and Scientific Council of INP. He teaches at various national and foreign universities. He writes in several newspapers related to tourism.