Managing Social Media Practices in the Digital Economy

Dr Vandana Ahuja has over 18 years of experience across the corporate sector and academia. She is the author of a book on Digital Marketing - published by Oxford University Press. She has worked with the IT Arm of the Jaypee Group and NIIT, India where she was responsible for Business Development and Marketing for Corporate Training Programmes. She has been actively researching the domain of the collaborative web, with focus on its contributions to the fields of Marketing and CRM and has several years of research experience. She has published several manuscripts in International and National Journals. She also serves on the Editorial Board of several International Journals. At Jaypee Business School, she is the Area-Chair, Marketing and teaches Sales and Distribution Management, Social Media and E-Marketing, and Services Marketing. She has organised one National and one International Conference and is now the Conference co-chair for the International Conference on Information Technology and Quantitative Management, 2017 being jointly organised by IAITQM and JBS.