Hold That Thought!

Why can you remember the words to your favourite song but forget where you left your shoes? Why do some memories last a lifetime while others vanish in seconds?Hold That Thought: The Amazing Science of Memory! takes young readers on a mind-blowing journey inside the brain to discover how memories are made, stored and retrieved. Explore the different kinds of memory, from short-term and long-term to episodic, semantic and emotional memory, and uncover the remarkable role of neurons, memory pathways and sleep in shaping who we are.Interactive games dotted throughout bring the science to life, inviting readers to put their own memories to the test. Simple techniques for improving recall make this an even more memorable read.Polya Plavinskaya’s richly textured collage illustrations make complex neuroscience accessible, engaging and fun. A perfect companion to the award-winning Why Do We Sleep? (Cicada, 2025).