Joseph Press is an Adjunct Professor of Strategic Design at the Parsons School of Design and a Visiting Professor at Politecnico di Milano Schools of Management and Design.Paola Bellis is a Postdoctoral Researcher at the School of Management of Politecnico di Milano serving as senior researcher of IDeaLs and as a researcher for the laboratory on the LEAdership, Design and INnovation (LEADIN’Lab).Tommaso Buganza is Associate Professor of Leadership and Innovation at the School of Management of Politecnico di Milano and co-founder of LEADIN’Lab.Silvia Magnanini is a researcher for IDeaLs at the School of Management of Politecnico di Milano.Daniel Trabucchi is Assistant Professor at the School of Management of Politecnico di Milano and reasearcher for LEADIN’Lab.Abraham (Rami) B. Shani is a Professor of Management at the Orfalea College of Business, California Polytechnic University.Roberto Verganti is Professor of Leadership and Innovation at the Stockholm School of Economics and founder of LEADIN’LabFederico Paolo Zasa is a researcher at IDeaLs at the School of Management of Politecnico di Milano

IDeaLs breaks new ground in powerful ways and at the exact moment when we, as innovators and designers, need new frameworks to lead deep and collective transformations for the challenges and opportunities we are now faced with. By infusing transformation with neuroplasticity, anthropology, design practices and some of the deepest thinking on the collective imagination, this work beautifully reveals a generative sense of shared consciousness, thereby raising our ability to co-construct new futures and nurture truly transformational change. This is an aperture expanding book for all of us.

• PART I. Introducing IDeaLsChapter 1. Innovation in the Digital Era: Disruption and DilemmasChapter 2. IDeaLs: Transforming in the Digital EraChapter 3. The Neuroscience of Engagement: Insights on IDeaLsChapter 4. Exploring IDeaLs: An Ecotone for ResearchPART II. Exploring IDeaLsChapter 5. Developing the Individual: Philips and NestléChapter 6. Cultivating the Collective: Sintetica and SorgeniaChapter 7. Triggering Transformation: Stolt Tankers and AdidasPART III. Envisioning IDeaLsChapter 8. Research ReflectionsChapter 9. Design-Driven ExperiencesChapter 10. Futures of IDeaLs

Joseph Press is an Adjunct Professor of Strategic Design at the Parsons School of Design and a Visiting Professor at Politecnico di Milano Schools of Management and Design.Paola Bellis is a Postdoctoral Researcher at the School of Management of Politecnico di Milano serving as senior researcher of IDeaLs and as a researcher for the laboratory on the LEAdership, Design and INnovation (LEADIN’Lab).Tommaso Buganza is Associate Professor of Leadership and Innovation at the School of Management of Politecnico di Milano and co-founder of LEADIN’Lab.Silvia Magnanini is a researcher for IDeaLs at the School of Management of Politecnico di Milano.Daniel Trabucchi is Assistant Professor at the School of Management of Politecnico di Milano and reasearcher for LEADIN’Lab.Abraham (Rami) B. Shani is a Professor of Management at the Orfalea College of Business, California Polytechnic University.Roberto Verganti is Professor of Leadership and Innovation at the Stockholm School of Economics and founder of LEADIN’LabFederico Paolo Zasa is a researcher at IDeaLs at the School of Management of Politecnico di Milano

IDeaLs breaks new ground in powerful ways and at the exact moment when we, as innovators and designers, need new frameworks to lead deep and collective transformations for the challenges and opportunities we are now faced with. By infusing transformation with neuroplasticity, anthropology, design practices and some of the deepest thinking on the collective imagination, this work beautifully reveals a generative sense of shared consciousness, thereby raising our ability to co-construct new futures and nurture truly transformational change. This is an aperture expanding book for all of us.

• PART I. Introducing IDeaLsChapter 1. Innovation in the Digital Era: Disruption and DilemmasChapter 2. IDeaLs: Transforming in the Digital EraChapter 3. The Neuroscience of Engagement: Insights on IDeaLsChapter 4. Exploring IDeaLs: An Ecotone for ResearchPART II. Exploring IDeaLsChapter 5. Developing the Individual: Philips and NestléChapter 6. Cultivating the Collective: Sintetica and SorgeniaChapter 7. Triggering Transformation: Stolt Tankers and AdidasPART III. Envisioning IDeaLsChapter 8. Research ReflectionsChapter 9. Design-Driven ExperiencesChapter 10. Futures of IDeaLs

Joseph Press is an Adjunct Professor of Strategic Design at the Parsons School of Design and a Visiting Professor at Politecnico di Milano Schools of Management and Design.Paola Bellis is a Postdoctoral Researcher at the School of Management of Politecnico di Milano serving as senior researcher of IDeaLs and as a researcher for the laboratory on the LEAdership, Design and INnovation (LEADIN’Lab).Tommaso Buganza is Associate Professor of Leadership and Innovation at the School of Management of Politecnico di Milano and co-founder of LEADIN’Lab.Silvia Magnanini is a researcher for IDeaLs at the School of Management of Politecnico di Milano.Daniel Trabucchi is Assistant Professor at the School of Management of Politecnico di Milano and reasearcher for LEADIN’Lab.Abraham (Rami) B. Shani is a Professor of Management at the Orfalea College of Business, California Polytechnic University.Roberto Verganti is Professor of Leadership and Innovation at the Stockholm School of Economics and founder of LEADIN’LabFederico Paolo Zasa is a researcher at IDeaLs at the School of Management of Politecnico di Milano

IDeaLs breaks new ground in powerful ways and at the exact moment when we, as innovators and designers, need new frameworks to lead deep and collective transformations for the challenges and opportunities we are now faced with. By infusing transformation with neuroplasticity, anthropology, design practices and some of the deepest thinking on the collective imagination, this work beautifully reveals a generative sense of shared consciousness, thereby raising our ability to co-construct new futures and nurture truly transformational change. This is an aperture expanding book for all of us.

• PART I. Introducing IDeaLsChapter 1. Innovation in the Digital Era: Disruption and DilemmasChapter 2. IDeaLs: Transforming in the Digital EraChapter 3. The Neuroscience of Engagement: Insights on IDeaLsChapter 4. Exploring IDeaLs: An Ecotone for ResearchPART II. Exploring IDeaLsChapter 5. Developing the Individual: Philips and NestléChapter 6. Cultivating the Collective: Sintetica and SorgeniaChapter 7. Triggering Transformation: Stolt Tankers and AdidasPART III. Envisioning IDeaLsChapter 8. Research ReflectionsChapter 9. Design-Driven ExperiencesChapter 10. Futures of IDeaLs