Dr. Farzana Quoquab is an Associate Professor at Azman Hashim International Business School, UTM. She is a prolific case writer and an active researcher in the field of sustainability marketing, social marketing, marketing ethics and corporate social responsibility.Dr. Jihad Mohammad is an Assistant Professor at UCSI University, Malaysia. He has published several cases in 'Emerald Emerging Market Case Studies' and is co-editor of A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management. His current research focus is green behaviour, CSR, organizational psychology, and sustainability.

• SECTION 1: GREEN AND SUSTINABILITY Chapter 1. Small Red Earth Grapes and Big Green Earth Dreams: Sustainable Agriculture of Honliv Group Co., Ltd in Henan China; Zhang Yi and Farzana Quoquab Chapter 2. “Battle for Solar Energy” Program: An Environment-friendly Sustainable Approach for Carbon Neutrality in Sri Lanka; G.P.T.S. Hemakumara, Supuni Uthpalawanna Athukorala, and L.G.D.S. Yapa Chapter 3. Fostering Sustainable Urban Farming in Malaysia: The Green Agenda of Urban Hijau; Cordelia Mason and Wan Mohd Hilmi Wan Ahmad Chapter 4. Green Marketing Is Not a Choice but a Pre-Requisite for Z Generation: A Case of Green Campus Initiative in Capital University of Science & Technology, Pakistan; Lakhi Muhammad and Rabia Habib Chapter 5. A case of SELCO Foundation in Fostering and Scaling Sustainable Ecosystems for Social Transformation in India; Harleen Sahni, Nupur Chopra, and Simran Grover Chapter 6. Traditional Chinese Medicine (TCM) in Malaysia: An Alternative Approach to Treatment; Farzana Quoquab, Maizaitulaidawati Md Husin, Rohaida Basiruddin, and Abdul Hamid Mohamed SECTION 2: CORPORATE SOCIAL RESPONSIBILITY Chapter 7. In the Heart of the Storm: A case of Al-Sabah’s Corporate Social Responsibility during the Syrian Refugee Crisis; Shaza Aldairany, Rosmini Omar, and Farzana Quoquab Chapter 8. BIBD’S CSR Initiative: “Community for Brunei”; Pg Siti Rozaidah Pg Hj Idris and Siti Fatimahwati Pehin Dato Musa Chapter 9. Prominence of Business Responsibility in Times of Pandemic: MoveInSync CSR Campaign; Sanil S Hishan and Jinu OonnoonnySECTION 3: SOCIAL MARKETING Chapter 10. Creating Values Through Social Development: A Case of MAPNA Operation and Maintenance Company, Iran; Mozhdeh Mokhber and Erfan Sharifzadeh Chapter 11. Trashtalk: Pup San Pedro Takes on The City’s Solid Waste Management Problem; Mary Rose Maharlika P. Cruz Chapter 12. ALKO Cooperatives’ Social Initiatives: Empowering Coffee Farmers to Preserve Kerinci Seblat National Park, Indonesia; Risa Bhinekawati and Suryono Chapter 13. The House of Cats Ernesto: A Tale of a Brave Syrian Man’s Act towards Social Responsibility; Jihad Mohammad, Farzana Quoquab, Nazimah Hussin, Rafidah Othman, and Adriana Mohd Rizal

Dr. Farzana Quoquab is an Associate Professor at Azman Hashim International Business School, UTM. She is a prolific case writer and an active researcher in the field of sustainability marketing, social marketing, marketing ethics and corporate social responsibility.Dr. Jihad Mohammad is an Assistant Professor at UCSI University, Malaysia. He has published several cases in 'Emerald Emerging Market Case Studies' and is co-editor of A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management. His current research focus is green behaviour, CSR, organizational psychology, and sustainability.

• SECTION 1: GREEN AND SUSTINABILITY Chapter 1. Small Red Earth Grapes and Big Green Earth Dreams: Sustainable Agriculture of Honliv Group Co., Ltd in Henan China; Zhang Yi and Farzana Quoquab Chapter 2. “Battle for Solar Energy” Program: An Environment-friendly Sustainable Approach for Carbon Neutrality in Sri Lanka; G.P.T.S. Hemakumara, Supuni Uthpalawanna Athukorala, and L.G.D.S. Yapa Chapter 3. Fostering Sustainable Urban Farming in Malaysia: The Green Agenda of Urban Hijau; Cordelia Mason and Wan Mohd Hilmi Wan Ahmad Chapter 4. Green Marketing Is Not a Choice but a Pre-Requisite for Z Generation: A Case of Green Campus Initiative in Capital University of Science & Technology, Pakistan; Lakhi Muhammad and Rabia Habib Chapter 5. A case of SELCO Foundation in Fostering and Scaling Sustainable Ecosystems for Social Transformation in India; Harleen Sahni, Nupur Chopra, and Simran Grover Chapter 6. Traditional Chinese Medicine (TCM) in Malaysia: An Alternative Approach to Treatment; Farzana Quoquab, Maizaitulaidawati Md Husin, Rohaida Basiruddin, and Abdul Hamid Mohamed SECTION 2: CORPORATE SOCIAL RESPONSIBILITY Chapter 7. In the Heart of the Storm: A case of Al-Sabah’s Corporate Social Responsibility during the Syrian Refugee Crisis; Shaza Aldairany, Rosmini Omar, and Farzana Quoquab Chapter 8. BIBD’S CSR Initiative: “Community for Brunei”; Pg Siti Rozaidah Pg Hj Idris and Siti Fatimahwati Pehin Dato Musa Chapter 9. Prominence of Business Responsibility in Times of Pandemic: MoveInSync CSR Campaign; Sanil S Hishan and Jinu OonnoonnySECTION 3: SOCIAL MARKETING Chapter 10. Creating Values Through Social Development: A Case of MAPNA Operation and Maintenance Company, Iran; Mozhdeh Mokhber and Erfan Sharifzadeh Chapter 11. Trashtalk: Pup San Pedro Takes on The City’s Solid Waste Management Problem; Mary Rose Maharlika P. Cruz Chapter 12. ALKO Cooperatives’ Social Initiatives: Empowering Coffee Farmers to Preserve Kerinci Seblat National Park, Indonesia; Risa Bhinekawati and Suryono Chapter 13. The House of Cats Ernesto: A Tale of a Brave Syrian Man’s Act towards Social Responsibility; Jihad Mohammad, Farzana Quoquab, Nazimah Hussin, Rafidah Othman, and Adriana Mohd Rizal

Dr. Farzana Quoquab is an Associate Professor at Azman Hashim International Business School, UTM. She is a prolific case writer and an active researcher in the field of sustainability marketing, social marketing, marketing ethics and corporate social responsibility.Dr. Jihad Mohammad is an Assistant Professor at UCSI University, Malaysia. He has published several cases in 'Emerald Emerging Market Case Studies' and is co-editor of A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management. His current research focus is green behaviour, CSR, organizational psychology, and sustainability.

• SECTION 1: GREEN AND SUSTINABILITY Chapter 1. Small Red Earth Grapes and Big Green Earth Dreams: Sustainable Agriculture of Honliv Group Co., Ltd in Henan China; Zhang Yi and Farzana Quoquab Chapter 2. “Battle for Solar Energy” Program: An Environment-friendly Sustainable Approach for Carbon Neutrality in Sri Lanka; G.P.T.S. Hemakumara, Supuni Uthpalawanna Athukorala, and L.G.D.S. Yapa Chapter 3. Fostering Sustainable Urban Farming in Malaysia: The Green Agenda of Urban Hijau; Cordelia Mason and Wan Mohd Hilmi Wan Ahmad Chapter 4. Green Marketing Is Not a Choice but a Pre-Requisite for Z Generation: A Case of Green Campus Initiative in Capital University of Science & Technology, Pakistan; Lakhi Muhammad and Rabia Habib Chapter 5. A case of SELCO Foundation in Fostering and Scaling Sustainable Ecosystems for Social Transformation in India; Harleen Sahni, Nupur Chopra, and Simran Grover Chapter 6. Traditional Chinese Medicine (TCM) in Malaysia: An Alternative Approach to Treatment; Farzana Quoquab, Maizaitulaidawati Md Husin, Rohaida Basiruddin, and Abdul Hamid Mohamed SECTION 2: CORPORATE SOCIAL RESPONSIBILITY Chapter 7. In the Heart of the Storm: A case of Al-Sabah’s Corporate Social Responsibility during the Syrian Refugee Crisis; Shaza Aldairany, Rosmini Omar, and Farzana Quoquab Chapter 8. BIBD’S CSR Initiative: “Community for Brunei”; Pg Siti Rozaidah Pg Hj Idris and Siti Fatimahwati Pehin Dato Musa Chapter 9. Prominence of Business Responsibility in Times of Pandemic: MoveInSync CSR Campaign; Sanil S Hishan and Jinu OonnoonnySECTION 3: SOCIAL MARKETING Chapter 10. Creating Values Through Social Development: A Case of MAPNA Operation and Maintenance Company, Iran; Mozhdeh Mokhber and Erfan Sharifzadeh Chapter 11. Trashtalk: Pup San Pedro Takes on The City’s Solid Waste Management Problem; Mary Rose Maharlika P. Cruz Chapter 12. ALKO Cooperatives’ Social Initiatives: Empowering Coffee Farmers to Preserve Kerinci Seblat National Park, Indonesia; Risa Bhinekawati and Suryono Chapter 13. The House of Cats Ernesto: A Tale of a Brave Syrian Man’s Act towards Social Responsibility; Jihad Mohammad, Farzana Quoquab, Nazimah Hussin, Rafidah Othman, and Adriana Mohd Rizal