The complex issues of sustainability and social marketing are gaining increasing global attention. This increased concern for environmental welfare has started to affect the way marketers, managers and policy makers think and organize their businesses. In Western culture, there has been widespread discussion on green related issues; however, different cultures are at different stages in embracing this global change, and local conditions can greatly affect how strategies are enacted.

Sustainability and Social Marketing Issues in Asia applies this discussion to Asian culture, using case studies that reflect the problems and success of nine countries – Malaysia, Brunei, the Philippines, Indonesia, Iran, Syria, Sri Lanka, India, and Pakistan – in adopting green and social marketing concepts. These concepts include: triple bottom line; social entrepreneurialism; sustainability marketing; green marketing; sustainable energy, sustainable agriculture, sustainable ecosystems, social development, waste management problem, refugee crisis, care for animals and corporate social responsibility.

The cases outlined in this book illustrate how companies and organizations operating in Asian countries incorporate sustainability and environmental concepts into their social marketing strategy. It will appeal to researchers and practitioners, working in the fields of social marketing, consumer behavior, corporate social responsibility, organizational behavior and sustainability.

The complex issues of sustainability and social marketing are gaining increasing global attention. This increased concern for environmental welfare has started to affect the way marketers, managers and policy makers think and organize their businesses. In Western culture, there has been widespread discussion on green related issues; however, different cultures are at different stages in embracing this global change, and local conditions can greatly affect how strategies are enacted.

Sustainability and Social Marketing Issues in Asia applies this discussion to Asian culture, using case studies that reflect the problems and success of nine countries – Malaysia, Brunei, the Philippines, Indonesia, Iran, Syria, Sri Lanka, India, and Pakistan – in adopting green and social marketing concepts. These concepts include: triple bottom line; social entrepreneurialism; sustainability marketing; green marketing; sustainable energy, sustainable agriculture, sustainable ecosystems, social development, waste management problem, refugee crisis, care for animals and corporate social responsibility.

The cases outlined in this book illustrate how companies and organizations operating in Asian countries incorporate sustainability and environmental concepts into their social marketing strategy. It will appeal to researchers and practitioners, working in the fields of social marketing, consumer behavior, corporate social responsibility, organizational behavior and sustainability.

Social entrepreneurs greatly differ from other forms of entrepreneurs in terms of judgment capacity, pro-activeness, innovativeness, entrepreneurial virtue. They are often associated with social innovation and ascribed as transformational leaders due to their contribution in finding and initiating the positive change in solving any social problem.

In recent years, the whole world is facing different aspects and levels of social problems. This has led to social entrepreneurs becoming more desired and attracting significant research attention. However, the discussion on such topic is still at its infancy with ongoing debates on its definition, characteristics, and roles. Social Entrepreneurs: Mobilisers of Social Change works to fill this gap in the literature, exploring the notion of social entrepreneurs, their role, facets, and implications to address the social problems.

Developments in Corporate Governance and Responsibility offers the latest research on topical issues by international experts and has practical relevance to business managers. This is the only book series endorsed by the Social Responsibility Research Network.

Social entrepreneurs greatly differ from other forms of entrepreneurs in terms of judgment capacity, pro-activeness, innovativeness, entrepreneurial virtue. They are often associated with social innovation and ascribed as transformational leaders due to their contribution in finding and initiating the positive change in solving any social problem.

In recent years, the whole world is facing different aspects and levels of social problems. This has led to social entrepreneurs becoming more desired and attracting significant research attention. However, the discussion on such topic is still at its infancy with ongoing debates on its definition, characteristics, and roles. Social Entrepreneurs: Mobilisers of Social Change works to fill this gap in the literature, exploring the notion of social entrepreneurs, their role, facets, and implications to address the social problems.

Developments in Corporate Governance and Responsibility offers the latest research on topical issues by international experts and has practical relevance to business managers. This is the only book series endorsed by the Social Responsibility Research Network.

Plastics have long been considered useful, providing such economic advantages as reduced cost and social benefits like increased hygiene and the preservation of food. However, plastic products have greatly contributed to climate change. Half of all plastic produced is single use. The discarded plastics are dumped into landfills and find their way into bodies of water, causing serious environmental pollution and health hazards. Addressing this paradoxical situation, Socially Responsible Plastic answers the question: can using plastic ever be socially responsible?

While humanity is threatened by the environmental pollution caused by plastic, some countries are implementing and accepting environmentally friendly behaviour, while others are still falling behind. More specifically, adopting environmentally friendly behaviour is still in its infancy in developing nations. The authors look at socially responsible plastic in countries ranging from China, Malaysia, Pakistan, Spain, Australia and India to Sri Lanka, Nigeria and Bangladesh, with research covering tourism, waste management, the food and drink industry, and the possible advantages of responsible plastic use.

Developments in Corporate Governance and Responsibility offers the latest research on topical issues by international experts and has practical relevance to business managers.

The complex issues of sustainability and social marketing are gaining increasing global attention. This increased concern for environmental welfare has started to affect the way marketers, managers and policy makers think and organize their businesses. In Western culture, there has been widespread discussion on green related issues; however, different cultures are at different stages in embracing this global change, and local conditions can greatly affect how strategies are enacted.

Sustainability and Social Marketing Issues in Asia applies this discussion to Asian culture, using case studies that reflect the problems and success of nine countries – Malaysia, Brunei, the Philippines, Indonesia, Iran, Syria, Sri Lanka, India, and Pakistan – in adopting green and social marketing concepts. These concepts include: triple bottom line; social entrepreneurialism; sustainability marketing; green marketing; sustainable energy, sustainable agriculture, sustainable ecosystems, social development, waste management problem, refugee crisis, care for animals and corporate social responsibility.

The cases outlined in this book illustrate how companies and organizations operating in Asian countries incorporate sustainability and environmental concepts into their social marketing strategy. It will appeal to researchers and practitioners, working in the fields of social marketing, consumer behavior, corporate social responsibility, organizational behavior and sustainability.

The complex issues of sustainability and social marketing are gaining increasing global attention. This increased concern for environmental welfare has started to affect the way marketers, managers and policy makers think and organize their businesses. In Western culture, there has been widespread discussion on green related issues; however, different cultures are at different stages in embracing this global change, and local conditions can greatly affect how strategies are enacted.

Sustainability and Social Marketing Issues in Asia applies this discussion to Asian culture, using case studies that reflect the problems and success of nine countries – Malaysia, Brunei, the Philippines, Indonesia, Iran, Syria, Sri Lanka, India, and Pakistan – in adopting green and social marketing concepts. These concepts include: triple bottom line; social entrepreneurialism; sustainability marketing; green marketing; sustainable energy, sustainable agriculture, sustainable ecosystems, social development, waste management problem, refugee crisis, care for animals and corporate social responsibility.

The cases outlined in this book illustrate how companies and organizations operating in Asian countries incorporate sustainability and environmental concepts into their social marketing strategy. It will appeal to researchers and practitioners, working in the fields of social marketing, consumer behavior, corporate social responsibility, organizational behavior and sustainability.

Social entrepreneurs greatly differ from other forms of entrepreneurs in terms of judgment capacity, pro-activeness, innovativeness, entrepreneurial virtue. They are often associated with social innovation and ascribed as transformational leaders due to their contribution in finding and initiating the positive change in solving any social problem.

In recent years, the whole world is facing different aspects and levels of social problems. This has led to social entrepreneurs becoming more desired and attracting significant research attention. However, the discussion on such topic is still at its infancy with ongoing debates on its definition, characteristics, and roles. Social Entrepreneurs: Mobilisers of Social Change works to fill this gap in the literature, exploring the notion of social entrepreneurs, their role, facets, and implications to address the social problems.

Developments in Corporate Governance and Responsibility offers the latest research on topical issues by international experts and has practical relevance to business managers. This is the only book series endorsed by the Social Responsibility Research Network.

Social entrepreneurs greatly differ from other forms of entrepreneurs in terms of judgment capacity, pro-activeness, innovativeness, entrepreneurial virtue. They are often associated with social innovation and ascribed as transformational leaders due to their contribution in finding and initiating the positive change in solving any social problem.

In recent years, the whole world is facing different aspects and levels of social problems. This has led to social entrepreneurs becoming more desired and attracting significant research attention. However, the discussion on such topic is still at its infancy with ongoing debates on its definition, characteristics, and roles. Social Entrepreneurs: Mobilisers of Social Change works to fill this gap in the literature, exploring the notion of social entrepreneurs, their role, facets, and implications to address the social problems.

Developments in Corporate Governance and Responsibility offers the latest research on topical issues by international experts and has practical relevance to business managers. This is the only book series endorsed by the Social Responsibility Research Network.

Plastics have long been considered useful, providing such economic advantages as reduced cost and social benefits like increased hygiene and the preservation of food. However, plastic products have greatly contributed to climate change. Half of all plastic produced is single use. The discarded plastics are dumped into landfills and find their way into bodies of water, causing serious environmental pollution and health hazards. Addressing this paradoxical situation, Socially Responsible Plastic answers the question: can using plastic ever be socially responsible?

While humanity is threatened by the environmental pollution caused by plastic, some countries are implementing and accepting environmentally friendly behaviour, while others are still falling behind. More specifically, adopting environmentally friendly behaviour is still in its infancy in developing nations. The authors look at socially responsible plastic in countries ranging from China, Malaysia, Pakistan, Spain, Australia and India to Sri Lanka, Nigeria and Bangladesh, with research covering tourism, waste management, the food and drink industry, and the possible advantages of responsible plastic use.

Developments in Corporate Governance and Responsibility offers the latest research on topical issues by international experts and has practical relevance to business managers.