Matthew Ford read History and Economics at St John's College, Oxford, and then got interested in decision theory, working as a researcher for economists Professor Sir John Kay and Mervyn King on Radical Uncertainty and other projects. He returned to St John's to write an academic and financial history of the College in an attempt to see how well the theories of decision-making he had studied explained real decisions over time.

Matthew Ford read History and Economics at St John's College, Oxford, and then got interested in decision theory, working as a researcher for economists Professor Sir John Kay and Mervyn King on Radical Uncertainty and other projects. He returned to St John's to write an academic and financial history of the College in an attempt to see how well the theories of decision-making he had studied explained real decisions over time.

Matthew Ford read History and Economics at St John's College, Oxford, and then got interested in decision theory, working as a researcher for economists Professor Sir John Kay and Mervyn King on Radical Uncertainty and other projects. He returned to St John's to write an academic and financial history of the College in an attempt to see how well the theories of decision-making he had studied explained real decisions over time.