Nyhet

Intellectual Property Law and Sports

Inbunden, Engelska, 2026

1 499 kr

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Beskrivning

This book examines the relationship between intellectual property (IP) law and the sports industry, exploring opportunities and challenges at their intersection. Justin Koo and Jason Haynes address how the legal principles of IP rights must evolve to address digitalisation, artificial intelligence, and global market integration.Key Features:Addresses the diverse IP portfolios of sporting bodiesAnalyses personality rights development in relation to athletes’ personal brandsCovers practical examples of contemporary issues affecting the intersection of sports and IP lawConsiders legislative responses to unfair competition, including ambush marketing by non-sponsorsInvestigates copyright protection of broadcasts to combat digital piracy as well as territorial licensing exclusivity and market integration principles in global broadcastingIntellectual Property Law and Sports is an essential resource for legal practitioners interested in the application of IP in sporting contexts, as well as sports managers and agents. It is also vital for students and scholars in IP and sports law, sports management, and entertainment law.

Produktinformation

Utgivningsdatum:2026-03-24
Mått:156 x 234 x undefined mm
Format:Inbunden
Språk:Engelska
Förlag:Edward Elgar Publishing Ltd
ISBN:9781800881976

Utforska kategorier

Underhållning och media: Juridik inom Juridik
Immaterialrätt inom Juridik
Varumärkesskydd inom Juridik

Mer om författaren

Edited by Justin Koo, Senior Lecturer, Faculty of Law, University of the West Indies, St Augustine, Trinidad and Tobago and Jason Haynes, Associate Professor of Law, Birmingham Law School, University of Birmingham, UK

Recensioner i media

‘This volume provides an original and insightful examination of the intersection between intellectual property and sport. It fills a notable gap in existing scholarship by demonstrating how IP rights underpin the global sports economy and by addressing the regulatory and technological challenges shaping its future direction.’

Innehållsförteckning

ContentsPreface vii1 Introduction to Intellectual Property Law and Sports 1Justin Koo and Jason Haynes2 Sports personality rights 5Emma Perot3 Copyright x sports – the business of broadcasting 29Justin Koo4 Watch them marketing me, marketing them, marketing me –the branding game 46Natalie Corthésy5 Confidential information, patents and industrial designs insport 65Jason Haynes6 Ambush marketing 105Jules Tyrone Marcus7 Territorial licensing in the EU: balancing market exclusivity,competition law and the freedom to provide services 131Carissa Rodulfo8 Dispute resolution in IP-related sporting matters 154Jason Haynes9 Conclusions on intellectual property law and sports 187Justin Koo and Jason HaynesIndex 190