Genevieve Wilkinson, Senior Lecturer, Faculty of Law, University of Technology Sydney, Australia

‘This important book explains how governments can do a better job incorporating human rights concerns into trademark law. It proposes a useful analytical framework for measuring whether trademark legislation and enforcement adequately protects rights to property, health, free expression, and other economic, social, and cultural rights.’

• Contents: PART I EXISTING CONCEPTIONS OF TRADE MARKS AND HUMAN RIGHTS AND A FRAMEWORK FOR CHANGE 1 The need for increased awareness of human rights implications for trade marks 2 Conceptualising trade marks and human rights: the case for recognising all human rights PART II GLOBAL CASE STUDIES: ASSESSING HUMAN RIGHTS IMPLICATIONS OF DOMESTIC TRADE MARK LAWS 3 Tobacco plain packaging case study: Australia and Uruguay 4 Contrary marks case study: the United States and the European Union 5 Anti-counterfeiting legislation case study: Kenya and Australia PART III BUILDING A HUMAN RIGHTS CULTURE FOR TRADE MARKS 6 Innovating trade mark enforcement approaches in a human rights culture 7 Founding a global human rights culture for trade marks: planning for success Index

Genevieve Wilkinson, Senior Lecturer, Faculty of Law, University of Technology Sydney, Australia

‘This important book explains how governments can do a better job incorporating human rights concerns into trademark law. It proposes a useful analytical framework for measuring whether trademark legislation and enforcement adequately protects rights to property, health, free expression, and other economic, social, and cultural rights.’

• Contents: PART I EXISTING CONCEPTIONS OF TRADE MARKS AND HUMAN RIGHTS AND A FRAMEWORK FOR CHANGE 1 The need for increased awareness of human rights implications for trade marks 2 Conceptualising trade marks and human rights: the case for recognising all human rights PART II GLOBAL CASE STUDIES: ASSESSING HUMAN RIGHTS IMPLICATIONS OF DOMESTIC TRADE MARK LAWS 3 Tobacco plain packaging case study: Australia and Uruguay 4 Contrary marks case study: the United States and the European Union 5 Anti-counterfeiting legislation case study: Kenya and Australia PART III BUILDING A HUMAN RIGHTS CULTURE FOR TRADE MARKS 6 Innovating trade mark enforcement approaches in a human rights culture 7 Founding a global human rights culture for trade marks: planning for success Index

Genevieve Wilkinson, Senior Lecturer, Faculty of Law, University of Technology Sydney, Australia

‘This important book explains how governments can do a better job incorporating human rights concerns into trademark law. It proposes a useful analytical framework for measuring whether trademark legislation and enforcement adequately protects rights to property, health, free expression, and other economic, social, and cultural rights.’

• Contents: PART I EXISTING CONCEPTIONS OF TRADE MARKS AND HUMAN RIGHTS AND A FRAMEWORK FOR CHANGE 1 The need for increased awareness of human rights implications for trade marks 2 Conceptualising trade marks and human rights: the case for recognising all human rights PART II GLOBAL CASE STUDIES: ASSESSING HUMAN RIGHTS IMPLICATIONS OF DOMESTIC TRADE MARK LAWS 3 Tobacco plain packaging case study: Australia and Uruguay 4 Contrary marks case study: the United States and the European Union 5 Anti-counterfeiting legislation case study: Kenya and Australia PART III BUILDING A HUMAN RIGHTS CULTURE FOR TRADE MARKS 6 Innovating trade mark enforcement approaches in a human rights culture 7 Founding a global human rights culture for trade marks: planning for success Index