Handbook on Digital Corporate Communication

Inbunden, Engelska, 2023

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Beskrivning

This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate communication.Bringing together insights from leading thinkers in the field of digital corporate communication (DCC), the book explores how digitalisation is transforming organisations and corporate communication. Chapters examine new, emerging and progressive topics and future trends in DCC, including digital hijacking, disinformation and the role of artificial intelligence. Collectively, they present over 30 case studies from around the world to help relate theory to practice. Analysing the changing practices and functions of digitalisation, the Handbook illuminates how organisations are striving to be continuously available 24/7 while embracing the new demands of digital stakeholders.Addressing future challenges facing increasingly digital organisations, this Handbook will be a valuable resource for scholars and students interested in strategic management, branding, marketing and organisational behaviour. Its overview of CommTech development will also be beneficial for communication practitioners and organisational leaders seeking to navigate the expectations of digitally-active stakeholders.

Produktinformation

Utgivningsdatum:2023-05-26
Mått:169 x 244 x undefined mm
Format:Inbunden
Språk:Engelska
Förlag:Edward Elgar Publishing Ltd
ISBN:9781802201956

Utforska kategorier

Mer om författaren

Edited by Vilma Luoma-aho, Professor of Corporate Communication, Jyväskylä University School of Business and Economics (JSBE), Finland and Mark Badham, Senior Lecturer, Leeds Business School, Leeds Beckett University, UK

Recensioner i media

‘Digital technology, data and artificial intelligence are transforming the practice of communications – and every field that is rooted in human engagement. This book is a valuable guide for professionals who want to be at the forefront of this transformation. It is both practical and inspirational, an essential resource.’

Innehållsförteckning

Contents:Foreword by Joep Cornelissen xivList of cases and/or illustrative examples xvi1 Introduction to the Handbook on digital corporate communication 1Mark Badham and Vilma Luoma-ahoPART I DIGITALLY-INFLUENCED CHANGES TO LEGACY FUNCTIONS2 Digital corporate communication and internal communication 18Rickard Andersson, Mats Heide and Charlotte Simonsson3 Digital corporate communication and brand communication 34John M. T. Balmer4 Digital corporate communication and media relations 51Daniel Vogler and Mark Badham5 Digital corporate communication and corporate reputation 64Elanor Colleoni, Stefania Romenti and Grazia Murtarelli6 Digital corporate communication and CSR communication 78Lina Gomez-Vasquez7 Digital corporate communication and financial communication andinvestor relations 91Alexander V. Laskin and Christian P. Hoffmann8 Digital corporate communication and stakeholder relationship management 103Linjuan Rita Men, Marc Vielledent, Cen April Yue and Alvin Zhou9 Digital corporate communication and measurement and evaluation 118Sophia C. Volk and Alexander BuhmannPART II DIGITALLY-INFLUENCED ISSUES AFFECTING ORGANIZATIONS10 Digital corporate communication and issues management 135Laura Illia and Elanor Colleoni11 Digital corporate communication and activism 152Maureen Taylor12 Digital corporate communication and paracrises and AI 165Timothy Coombs and Sherry Holladay13 Digital corporate communication and crisis life cycles 179Augustine Pang and Jerena C. K. Ng14 Digital corporate communication and complaint management 193Sabine Einwiller and Wolfgang Weitzl15 Digital corporate communication and hostile hijacking of organizational crises 208Sofia Johansson, Howard Nothhaft and Alicia Fjällhed16 Digital corporate communication and brandjacking and character assassination 222Sergei A. Samoilenko and Quentin LangleyPART III CORPORATE COMMUNICATION’S ADOPTION OFDIGITAL TECHNOLOGIES17 Digital corporate communication and digital transformation ofcommunication functions and organizations 238Ansgar Zerfass and Jana Brockhaus18 Digital corporate communication and social media influencers 253Nils S. Borchers19 Digital corporate communication and gamification 266Jens Seiffert-Brockmann and Ariadne Neureiter20 Digital corporate communication and artificial intelligence and future roles 281Alexander Buhmann and Anne Gregory21 Digital corporate communication and artificial intelligence andextended intelligence 297Chris Galloway and Lukasz Swiatek22 Digital corporate communication and algorithmic leadership and management 311Polina Feshchenko, Niilo Noponen, Vilma Luoma-aho and Tommi Auvinen23 Digital corporate communication and visual communication 326Chiara Valentini and Grazia Murtarelli24 Digital corporate communication and voice communication 343Alex Mari, Andreina Mandelli and René AlgesheimerPART IV CORPORATE COMMUNICATION’S RESPONSE TODIGITALLY-INFLUENCED EFFECTS IN SOCIETY25 Digital corporate communication and organizational listening 357Jim Macnamara26 Digital corporate communication and the market for big data 371Gregor Halff and Anne Gregory27 Digital corporate communication and public diplomacy 384Jérôme Chariatte and Diana Ingenhoff28 Digital corporate communication and public sector organizations 400Hanna Reinikainen and Chiara Valentini29 Digital corporate communication and co-productive citizen engagement 413Louis Pierre Philippe Homont, María-José Canel and Vilma Luoma-aho30 Digital corporate communication and disinformation 426Mirko Olivieri, Rosa-Maria Mäkelä, Stefania Romenti and Vilma Luoma-ahoPART V FUTURE DIRECTIONS31 Conclusion: future roles of digital corporate communication 440Vilma Luoma-aho, Mark Badham and Alina ArtiIndex