Edited by Eytan Gilboa, Professor of International Communication, School of Communication, Bar-Ilan University, Israel

‘A major theoretical contribution to the literature on public diplomacy, a comprehensive and innovative overview of the actors, disciplines, and instruments that continue to shape and advance the field. The volume is a must-read for anyone interested in learning why, what and how the study of public diplomacy needs to advance in order to meet new global challenges.’

• Contents:Preface xixAcknowledgments xxvii1 Moving to a new phase in public diplomacy research 1Eytan GilboaPART I ACTORS2 States: public diplomacy contests in Asia 25Caitlin Byrne3 International organizations 43Phillip Arceneaux4 Corporate diplomacy 57Candace L. White and Wilfried Bolewski5 City diplomacy 73Efe Sevin and Soheala Amiri6 Citizen diplomacy 89Paul Lachelier and Sherry L. MuellerPART II DISCIPLINES7 History 107Nicholas J. Cull8 International relations 123Craig Hayden9 Public relations 139Kathy R. Fitzpatrick10 Relational and collaborative approaches 155R.S. Zaharna and Amelia Arsenault11 Disinformation 171Alicia Fjällhed and James Pamment12 Management 185Steven L. PikePART III INSTRUMENTS13 Cultural diplomacy 203Natalia Grincheva14 Nation as brand 217Simon Anholt15 International broadcasting 231Shawn Powers16 International exchanges 249Giles Scott-Smith17 Digital public diplomacy 265Ilan Manor18 Hybrid communication 279Jian Wang and Jack Lipei TangIndex

Edited by Eytan Gilboa, Professor of International Communication, School of Communication, Bar-Ilan University, Israel

‘A major theoretical contribution to the literature on public diplomacy, a comprehensive and innovative overview of the actors, disciplines, and instruments that continue to shape and advance the field. The volume is a must-read for anyone interested in learning why, what and how the study of public diplomacy needs to advance in order to meet new global challenges.’

• Contents:Preface xixAcknowledgments xxvii1 Moving to a new phase in public diplomacy research 1Eytan GilboaPART I ACTORS2 States: public diplomacy contests in Asia 25Caitlin Byrne3 International organizations 43Phillip Arceneaux4 Corporate diplomacy 57Candace L. White and Wilfried Bolewski5 City diplomacy 73Efe Sevin and Soheala Amiri6 Citizen diplomacy 89Paul Lachelier and Sherry L. MuellerPART II DISCIPLINES7 History 107Nicholas J. Cull8 International relations 123Craig Hayden9 Public relations 139Kathy R. Fitzpatrick10 Relational and collaborative approaches 155R.S. Zaharna and Amelia Arsenault11 Disinformation 171Alicia Fjällhed and James Pamment12 Management 185Steven L. PikePART III INSTRUMENTS13 Cultural diplomacy 203Natalia Grincheva14 Nation as brand 217Simon Anholt15 International broadcasting 231Shawn Powers16 International exchanges 249Giles Scott-Smith17 Digital public diplomacy 265Ilan Manor18 Hybrid communication 279Jian Wang and Jack Lipei TangIndex

Edited by Eytan Gilboa, Professor of International Communication, School of Communication, Bar-Ilan University, Israel

‘A major theoretical contribution to the literature on public diplomacy, a comprehensive and innovative overview of the actors, disciplines, and instruments that continue to shape and advance the field. The volume is a must-read for anyone interested in learning why, what and how the study of public diplomacy needs to advance in order to meet new global challenges.’

• Contents:Preface xixAcknowledgments xxvii1 Moving to a new phase in public diplomacy research 1Eytan GilboaPART I ACTORS2 States: public diplomacy contests in Asia 25Caitlin Byrne3 International organizations 43Phillip Arceneaux4 Corporate diplomacy 57Candace L. White and Wilfried Bolewski5 City diplomacy 73Efe Sevin and Soheala Amiri6 Citizen diplomacy 89Paul Lachelier and Sherry L. MuellerPART II DISCIPLINES7 History 107Nicholas J. Cull8 International relations 123Craig Hayden9 Public relations 139Kathy R. Fitzpatrick10 Relational and collaborative approaches 155R.S. Zaharna and Amelia Arsenault11 Disinformation 171Alicia Fjällhed and James Pamment12 Management 185Steven L. PikePART III INSTRUMENTS13 Cultural diplomacy 203Natalia Grincheva14 Nation as brand 217Simon Anholt15 International broadcasting 231Shawn Powers16 International exchanges 249Giles Scott-Smith17 Digital public diplomacy 265Ilan Manor18 Hybrid communication 279Jian Wang and Jack Lipei TangIndex