Casebook of Indigenous Business Practices in Africa

Ogechi Adeola is a Professor of Marketing at Lagos Business School, Pan-Atlantic University, Nigeria. In addition, she serves as a member of the Governing Board of University of Kigali, Rwanda. Her multi-dimensional research focuses on advancing knowledge across the intersection of marketing, entrepreneurship, tourism, and gender. She is the editor of the book, Indigenous African Enterprise: The Igbo Traditional Business School (I-TBS), published in 2021 by Emerald Publishing Limited.

This unique collection of case studies across multiple sectors and regions in Africa presents a compelling resource for the advancement of indigenous knowledge and business practices on the continent. It provides an invaluable Africa context-specific resource to inform knowledge development about African businesses, ensure socio-economic advancement, preserve cultural heritage, achieve sustainability and enhance business decision-making in the continent.

• Chapter 1. Introduction: A Casebook of Indigenous Business Practices in Africa; Ogechi AdeolaPART I. Apprenticeship Models and PracticesChapter 2. Exploration of Apprenticeship and Business Succession Models in Nigeria, Ghana and the Benin Republic: A Cross-Case Analysis of Selected Ethnic Groups; >Chioma Ifeanyichukwu, King Carl Tornam Duho, and Carine Charlie Senan BonouChapter 3. Apprentice training, Mastership and Managerial Development of the Igbo Entrepreneurs in Nigeria; Ngozi Ann ChikereChapter 4. Case Studies on Business Ethics and Values: Insights from the Southeastern Igbos of Nigeria; Prisca Chidiogor Ezekafor, Uchenna David Nwoye, Ogechi Adeola, and Isaiah AdisaPART II. Indigenous Craft EnterprisesChapter 5. The Cultural and Creative Industries in Ethiopia: A Case of Cultural Lifestyle Items Producer; Konjit Hailu Gudeta and Atsede Tesfaye HailemariamChapter 6. Market Revival and Sustainability: Lessons for Business Actors from the Case of Kiliim Social Enterprise, Egypt; Ashraf Sheta, Nourhan Abdel Azim, and Isaiah AdisaChapter 7. An Examination of Indigenous Business Incubators: A Case of Kente Weaving Industry in Ghana; Majeed Mohammed and John Paul KosibaChapter 8. Cultural and Socioeconomic Impact of the Indigenous Garment Industry: A Case of Smock Dealership in Tamale, Ghana; Majeed Mohammed, Oserere Ibelegbu, Joana Akweley Zanu, Ahmed Tijani, and Seidu AlhassanPART III. HealthcareChapter 9. Placing Indigenous Knowledge at the Core of Production and Marketing of Medicinal Plant (mpesu) in Zimbabwe and South Africa; Amaechi Kingsley Ekene,Kugara Stewart Lee, Mdhluli Tsetselelani Decide, and Tsoaledi Daniel ThobejaneChapter 10. Indigenous African Healing Practices as a Resource for Entrepreneurial Promotion: Insights from Tsonga Traditional Healthcare System in South Africa; Kugara Stewart Lee, Mdhluli Tsetselelani Decide, Mokgoatšana Sekgothe, and Amaechi Kingsley EkeneChapter 11. Herbal Medicine Trade during Covid-19 in Africa: A Narrative of Herbal Medicine Producers in Southwestern Nigeria; Isaiah Adisa, Emmanuel Ogbu, and Chiebuka Uzoebe PrincePART IV. Conclusions and RecommendationsChapter 12. The Somali Business Orientation: Key Lessons and Recommendations for Africa from the Kenyan Somali practice; Abel Kinoti Meru, Beatrice Matiri – Maisori and Mary Wanjiru Njoroge – KinotiChapter 13. Advancing Indigenous Knowledge and Building Sustainable Business Structures in Africa; Ogechi Adeola