Casebook of Indigenous Business Practices in Africa

Ogechi Adeola is a Professor of Marketing at Lagos Business School, Pan-Atlantic University, Nigeria. In addition, she serves as a member of the Governing Board of University of Kigali, Rwanda. Her multi-dimensional research focuses on advancing knowledge across the intersection of marketing, entrepreneurship, tourism, and gender. She is the editor of the book, Indigenous African Enterprise: The Igbo Traditional Business School (I-TBS), published in 2021 by Emerald Publishing Limited.

The book Casebook of Indigenous Business Practices in Africa has been long-awaited and stands out as one of the few publications that examines the origin and impact of African culture on successful business practices. This book provides a comprehensive depiction of the cultural characteristics, challenges, and orientations that have shaped successful African business practices. It articulates the enduring degree of timeless accomplishments identified across different segments, despite the interjection of Western approaches. Therefore, I highly recommend this book not only to scholars, but also to anyone who wishes to gain a deeper appreciation and understanding of Africa's dynamic indigenous business methods.

• Chapter 1. Introduction to CaseBook on Indigenous Business Practices in Africa - Volume II Trade, Production, and Financial Services; Ogechi AdeolaPART I. Indigenous Trade Practices and Production Chapter 2. Challenges of Indigenous Black Soap (Ọsẹ Dúdú) Entrepreneurs in Southwest Nigeria; Olayinka Akanle and Adedeji Adewusi Chapter 3. Preparation for Business Negotiation at the Livestock Auction Market in Tanzania: The Case of Maasai Livestock Traders; Felix Adamu Nandonde Chapter 4. Sustainability of Indigenous Butchery Business in Ghana; Mohammed Majeed, Prince Gyimah, and Adiza Sadik Chapter 5. What is Peculiar in the Sustainability Practices of Indigenous Female Business Owners in Uganda?; Patricia Isabirye Chapter 6. Informality, Control/Management Practices and Performance of Small Congolese Enterprises: A Focus on SMEs in the City of Bukavu; Marcellin Chirimwami Luvuga, Deogratias Bugandwa Mungu Akonkwa, and Didier Van Caillie PART II. Indigenous Financial Practices Chapter 7. The Ecosystem of Indigenous Savings and Credit Associations in Sierra Leone: Entrepreneurial Success or Nightmare?; Abdul Karim Kafoir and Emeka Raphael Agu Chapter 8. Structure of Indigenous Savings Groups in Nigeria: Cases and Implications for Business Actors; Ogechi Adeola, Ifedapo Adeleye, Oserere Ibelegbu, Babalola Josiah Olajubu, and Isaiah Adisa Chapter 9. Exploring the Financial Literacy of a Chama Women’s Group in Rural Western Kenya; Lillian Zippora Omosa Chapter 10. Rotating Stokvel Model for Entrepreneurial Success in South Africa: Validation of Constructs from a Case Study; Ishmael Obaeko Iwara and Ogechi Adeola PART III. Conclusions and Recommendations Chapter 11. Internationalisation of Indigenous Agribusiness in Africa: The Case of Jr Farms in Rwanda and Zambia; Belinda Nwosu and Edidiong Esara Chapter 12. Advancing Africa’s Indigenous Business Practices: Recommendations for Educators and Business Actors; Ogechi Adeola