Strategic Tourism Planning for Communities

Anukrati Sharma is the Head and Associate Professor of the Department of Commerce and Management at the University of Kota (A State Govt. University) in Kota, Rajasthan, India.Shruti Arora, Ph.D. is currently working as a guest faculty in the Department of Commerce and Management, University of Kota, Kota, Rajasthan, India and had an experience of 12 years in education industry.

• Chapter 1. Local Community Participation and Sustainability of Tourism – A Content Analysis; Anukrati Sharma and Shruti AroraChapter 2. Community Perception on Tourism Development: A Case Study of Riverston, Matale, Sri Lanka; S.P.M.B. Jayakody, R.S.S.W. Arachchi, and P.G.S.S. PattiyagedaraChapter 3. Branding Intangible Cultural Heritage: A Root-Reinforcement Model for Tourism Resurgence with Indigenous Doll Making; Arup Kumar Baksi and Subhashree SanyalChapter 4. Strategic Entrepreneurship and Digital Transformation to Enhance the Tourism Performance Management; Orpha JaneChapter 5. Microfinance as a Catalyst of Promoting SME’S for Rebuilding Communities: A Roadmap for Achieving SDGs Suggesting Policy Implications; Manpreet AroraChapter 6. The Significance of the Relationship between Novel Coronavirus (COVID-19) and Smart Transportation System Applications for Tourism Activities; Betül Yılmazer, Ömer Saraç, Hüseyin Pamukçu, and Orhan BatmanChapter 7. Collective Nuance of Culture and Tourism in the 21st Century: A Case Study of Neighbourhood Museum in Delhi; Sarah Chauhan and Nusrat YasmeenChapter 8. Using “Drama Gong” as a Communication Channel on Implementation of Pro-Poor Tourism in Pemuteran Village, Bali Province, Indonesia; I Made Sarjana and I Gde PitanaChapter 9. Sustainable Tourism in India: An Integrative Approach for Economic Development and Poverty Alleviation; Parag S. Shukla and Sofia Devi ShamurailatpamChapter 10. COVID-19 Impact on Tourism Industry: A Bibliometric Study; Azamat Maksüdünov and Kyialbek DyikanovChapter 11. Green-Labeling and Green-Scapes in the Hospitality and Tourism Industry: A Perspective Study of Industrial Employees Attracting Brand Mark of Hospitality Organizations in UT Regions; Saanchi Grover, Sanjeev Kumar, and Ankit DhirajChapter 12. Ayurveda Wellness Tourism: An Overview of the Sri Lankan Context; R.L.T.D.S. Rajapakshe and R.S.S.W. ArachchiChapter 13. Redefining and Revitalized Community-Based Tourism: An Evaluation of Green Tourism Practices in Turkey; Elif BAK ATEŞ and Gül ERKOL BAYRAMChapter 14. Transforming Women's Role for the Opportunity in Tourism; Priya Sodani (Choudhary) and Shruti AroraChapter 15. Motivation in Community-Based Tourism: Linking Locals to Internationals in Promoting Community Development and Conservation of Natural Resources; Md. Wasiul Islam, Shakil Ahmed, and Raisa Tasnim MahinChapter 16. Strategizing the Entrepreneurial Ecosystem of Start-Ups for Rebuilding Communities; Manpreet Arora and Vaishali Dhiman