Antonio Crupi, Assistant Professor, Department of Economics, University of Messina, Italy.Luca Marinelli, Assistant Professor, Department of Management, Marche Polytechnic University, Italy.Emanuele Cacciatore, Head of Group Digital Offering and Go-to-Market, Engineering Ingegneria Informatica Spa.

• Introduction to Generative AI and Its Applications Chapter 1. Generative AI and Society 5.0: Enabling a Collaborative, Inclusive Future; Antonio Crupi, Luca Marinelli, and Emanuele CacciatoreChapter 2. Exploring the Research Landscape of Generative AI: A Bibliometric and Content Analysis; Antonio Crupi, Alessandra Costa, and Andrea Amanti Chapter 3. Generative AI in the Service of Product Management: How Generative Technologies Innovate the Product Processes; Aron Witkowski and Andrzej Wodecki Chapter 4. Fashioning Ownership: Intellectual Property Considerations in Generative AI Driven Fashion Design; Eleanor Rockett Chapter 5. Robo-Advisors: Lessons from the 2008 Financial Crisis, Emotional Intelligence Integration, and Future Research Directions; Sharmila VP and Prof. Bhartendu Singh Chapter 6. AI-Powered Beauty: Exploring AI’s Potential in Society 5.0; Giulia Notarsanti, Giulia Nevi, Sara Bartoloni, and Federica Pascucci Ethical Considerations in AI Integration Chapter 7. Ethical Challenges in Gen-AI Innovation Management: Discussing Within the Context of Society 5.0, the Ethical Considerations and Dilemmas Arising from Integrating Gen-AI into Innovation Processes; Modupe Dzorka and Mawutor John Kweku Mensah Chapter 8. Critical Considerations on the Ethical Implications of the Artificial Intelligence Integration in the Accounting Field; Carmelo Arena and Diego Mazzitelli Chapter 9. Artificial Intelligence: A Tool of Freedom or a Device of Submission?; Marco Centorrino and Maria Laura Giacobello Equity and Inclusion in AI Innovation Chapter 10. Equity and Inclusion in Gen-AI Innovation: Exploring the Challenges and Strategies for Ensuring Equitable Access to and Benefits from Gen-AI-Driven Innovation; V Padmaja, P. Bhanumathi, and Bishal Patangia Chapter 11. Generative Artificial Intelligence, Creativity and Innovation; Daniele Schilirò Chapter 12. From Zeta to Alpha: How AI is Transforming Generational Interactions; Giuseppe Lanfranchi, Silvia Sassi, and Antonio Crupi Human-Centered Innovation and Organizational Transformation Chapter 13. Training, Reskilling, Recruiting: The future of work in the age of Generative AI; Luca Marinelli, Alessandra Cioli, and Gian Luca GregoriChapter 14. Innovative Organizational Dynamics: Generative AI's Transformative Impact; Zhisheng Chen Chapter 15. How to integrate AI tools into emotional marketing strategies: Redefining marketing creativity; Carlotta Carucci Chapter 16. Enhancing Healthcare Knowledge With AI: Key Insights and Strategic Framework; Giulia Nevi ,Giulia Gogiali, Luca Dezi, and Gianpaolo Basile Chapter 17. The Big Unlearn: Learning in the Gen AI Era; Federico Vigorelli Porro and Giuseppe Lanfranchi

Antonio Crupi, Assistant Professor, Department of Economics, University of Messina, Italy.Luca Marinelli, Assistant Professor, Department of Management, Marche Polytechnic University, Italy.Emanuele Cacciatore, Head of Group Digital Offering and Go-to-Market, Engineering Ingegneria Informatica Spa.

• Introduction to Generative AI and Its Applications Chapter 1. Generative AI and Society 5.0: Enabling a Collaborative, Inclusive Future; Antonio Crupi, Luca Marinelli, and Emanuele CacciatoreChapter 2. Exploring the Research Landscape of Generative AI: A Bibliometric and Content Analysis; Antonio Crupi, Alessandra Costa, and Andrea Amanti Chapter 3. Generative AI in the Service of Product Management: How Generative Technologies Innovate the Product Processes; Aron Witkowski and Andrzej Wodecki Chapter 4. Fashioning Ownership: Intellectual Property Considerations in Generative AI Driven Fashion Design; Eleanor Rockett Chapter 5. Robo-Advisors: Lessons from the 2008 Financial Crisis, Emotional Intelligence Integration, and Future Research Directions; Sharmila VP and Prof. Bhartendu Singh Chapter 6. AI-Powered Beauty: Exploring AI’s Potential in Society 5.0; Giulia Notarsanti, Giulia Nevi, Sara Bartoloni, and Federica Pascucci Ethical Considerations in AI Integration Chapter 7. Ethical Challenges in Gen-AI Innovation Management: Discussing Within the Context of Society 5.0, the Ethical Considerations and Dilemmas Arising from Integrating Gen-AI into Innovation Processes; Modupe Dzorka and Mawutor John Kweku Mensah Chapter 8. Critical Considerations on the Ethical Implications of the Artificial Intelligence Integration in the Accounting Field; Carmelo Arena and Diego Mazzitelli Chapter 9. Artificial Intelligence: A Tool of Freedom or a Device of Submission?; Marco Centorrino and Maria Laura Giacobello Equity and Inclusion in AI Innovation Chapter 10. Equity and Inclusion in Gen-AI Innovation: Exploring the Challenges and Strategies for Ensuring Equitable Access to and Benefits from Gen-AI-Driven Innovation; V Padmaja, P. Bhanumathi, and Bishal Patangia Chapter 11. Generative Artificial Intelligence, Creativity and Innovation; Daniele Schilirò Chapter 12. From Zeta to Alpha: How AI is Transforming Generational Interactions; Giuseppe Lanfranchi, Silvia Sassi, and Antonio Crupi Human-Centered Innovation and Organizational Transformation Chapter 13. Training, Reskilling, Recruiting: The future of work in the age of Generative AI; Luca Marinelli, Alessandra Cioli, and Gian Luca GregoriChapter 14. Innovative Organizational Dynamics: Generative AI's Transformative Impact; Zhisheng Chen Chapter 15. How to integrate AI tools into emotional marketing strategies: Redefining marketing creativity; Carlotta Carucci Chapter 16. Enhancing Healthcare Knowledge With AI: Key Insights and Strategic Framework; Giulia Nevi ,Giulia Gogiali, Luca Dezi, and Gianpaolo Basile Chapter 17. The Big Unlearn: Learning in the Gen AI Era; Federico Vigorelli Porro and Giuseppe Lanfranchi

Antonio Crupi, Assistant Professor, Department of Economics, University of Messina, Italy.Luca Marinelli, Assistant Professor, Department of Management, Marche Polytechnic University, Italy.Emanuele Cacciatore, Head of Group Digital Offering and Go-to-Market, Engineering Ingegneria Informatica Spa.

• Introduction to Generative AI and Its Applications Chapter 1. Generative AI and Society 5.0: Enabling a Collaborative, Inclusive Future; Antonio Crupi, Luca Marinelli, and Emanuele CacciatoreChapter 2. Exploring the Research Landscape of Generative AI: A Bibliometric and Content Analysis; Antonio Crupi, Alessandra Costa, and Andrea Amanti Chapter 3. Generative AI in the Service of Product Management: How Generative Technologies Innovate the Product Processes; Aron Witkowski and Andrzej Wodecki Chapter 4. Fashioning Ownership: Intellectual Property Considerations in Generative AI Driven Fashion Design; Eleanor Rockett Chapter 5. Robo-Advisors: Lessons from the 2008 Financial Crisis, Emotional Intelligence Integration, and Future Research Directions; Sharmila VP and Prof. Bhartendu Singh Chapter 6. AI-Powered Beauty: Exploring AI’s Potential in Society 5.0; Giulia Notarsanti, Giulia Nevi, Sara Bartoloni, and Federica Pascucci Ethical Considerations in AI Integration Chapter 7. Ethical Challenges in Gen-AI Innovation Management: Discussing Within the Context of Society 5.0, the Ethical Considerations and Dilemmas Arising from Integrating Gen-AI into Innovation Processes; Modupe Dzorka and Mawutor John Kweku Mensah Chapter 8. Critical Considerations on the Ethical Implications of the Artificial Intelligence Integration in the Accounting Field; Carmelo Arena and Diego Mazzitelli Chapter 9. Artificial Intelligence: A Tool of Freedom or a Device of Submission?; Marco Centorrino and Maria Laura Giacobello Equity and Inclusion in AI Innovation Chapter 10. Equity and Inclusion in Gen-AI Innovation: Exploring the Challenges and Strategies for Ensuring Equitable Access to and Benefits from Gen-AI-Driven Innovation; V Padmaja, P. Bhanumathi, and Bishal Patangia Chapter 11. Generative Artificial Intelligence, Creativity and Innovation; Daniele Schilirò Chapter 12. From Zeta to Alpha: How AI is Transforming Generational Interactions; Giuseppe Lanfranchi, Silvia Sassi, and Antonio Crupi Human-Centered Innovation and Organizational Transformation Chapter 13. Training, Reskilling, Recruiting: The future of work in the age of Generative AI; Luca Marinelli, Alessandra Cioli, and Gian Luca GregoriChapter 14. Innovative Organizational Dynamics: Generative AI's Transformative Impact; Zhisheng Chen Chapter 15. How to integrate AI tools into emotional marketing strategies: Redefining marketing creativity; Carlotta Carucci Chapter 16. Enhancing Healthcare Knowledge With AI: Key Insights and Strategic Framework; Giulia Nevi ,Giulia Gogiali, Luca Dezi, and Gianpaolo Basile Chapter 17. The Big Unlearn: Learning in the Gen AI Era; Federico Vigorelli Porro and Giuseppe Lanfranchi