Pedagogies of Value

Máximo Badaró is Researcher at the National Scientific and Technical Research Council and Professor of Social Anthropology at the Universidad Nacional de San Martín where he is the director of the Global China Studies Program. He specializes in the anthropology of China and Latin America-China relations. His most recent publication is China in Argentina: Ethnographies of a Global Expansion (Springer Nature, 2022).

“What makes this book interesting is that it does not focus on Chinese consumers, but rather on foreign intermediaries ... It is a remarkable contribution to economic anthropology that highlights the confrontation between cultural specificities in commercial practices.” • Marc Abélès, Director of CNRS research.

• List of IllustrationsAcknowledgementsIntroduction: The Shifting Authority of Value: Global Intermediaries and China’s New WealthPart I: MarketersChapter 1. Educating Chinese ConsumersChapter 2. The Promises of Consumer EthnographyPart I: GoodsChapter 3. The International Real Estate Market ChinaChapter 4. Marketing Foreign WineChapter 5. Healthy Eating: Marketing Organic FoodPart III: RelationsChapter 6. A Pedagogical Journey: Chronicle of a Trade Mission to ChinaEpilogue: The Future of ValueReferencesIndex