The tourism industry has evolved and maturated over the recent years. Today, tourism is not only a leading industry but also a consolidated commercial activity worldwide. Unfortunately, the turn of the century has accelerated a number of global risks, placing the tourism industry in jeopardy. Scholars adopted an economics-based paradigm, which has focused on the commercial nature of tourism as a benefactor of local economies, while terrorists are depicted as the enemies of democracy. This begs the question: are tourists cultural ambassadors of their respective societies?  

The tourism industry has evolved and maturated over the recent years. Today, tourism is not only a leading industry but also a consolidated commercial activity worldwide. Unfortunately, the turn of the century has accelerated a number of global risks, placing the tourism industry in jeopardy. Scholars adopted an economics-based paradigm, which has focused on the commercial nature of tourism as a benefactor of local economies, while terrorists are depicted as the enemies of democracy. This begs the question: are tourists cultural ambassadors of their respective societies?  

The tourism industry has evolved and maturated over the recent years. Today, tourism is not only a leading industry but also a consolidated commercial activity worldwide. Unfortunately, the turn of the century has accelerated a number of global risks, placing the tourism industry in jeopardy. Scholars adopted an economics-based paradigm, which has focused on the commercial nature of tourism as a benefactor of local economies, while terrorists are depicted as the enemies of democracy. This begs the question: are tourists cultural ambassadors of their respective societies?