Steffen Roth, Professor of Management at the La Rochelle Business School, France, and Adjunct Professor of Economic Sociology at the University of Turku, Finland. His research interests focus on management and organization theory as well as the digital transformation of social theory.Markus Heidingsfelder, Assistant Professor of Communication Theory and Media Studies at Xiamen University Malaysia. His research interests are located at the intersection of sociological theory, communication theory, and cultural theory.Lars Clausen, Lecturer at UCL University College, Denmark and doctoral candidate at Europa University Flensburg. His research is centered on the theory of communication and applied interdisciplinary research.Klaus Brønd Laursen, Post-Doctoral Fellow in Management at the Aarhus University, Denmark. His research interests include the economy and morality, temporality, and market studies.

• Chapter 1. Design with the NOR; George Spencer Brown Chapter 2. Transcending Engineering Practice. NOR on the Path from Transistor Technology to Universal Indeterminacy; Albrecht Fritzsche Chapter 3. NOR. Truth table, true distinction; Steffen Roth Chapter 4. Theory, Society and George Spencer Brown; Lars Clausen Chapter 5. Meaning Negation; Franz Hoegl Chapter 6. "oo"; Divyamaan Sahoo Chapter 7. Marking the Mark. George Spencer Brown’s Operator Across the Disciplines; Markus Heidingsfelder, Peter Zeiner, Kelvin Ooi Jian Aun, and Mohammad Arif Sobhan Bhuiyan