Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. He is the editor of Tourism Marketing in Bangladesh: An Introduction (2020), and is co-editor of Tourism Events in Asia: Marketing and Development (2018).Anukrati Sharma is Associate Professor in the Faculty of Commerce and Management, University of Kota, Kota, Rajasthan, India. She is the editor ofSustainable Tourism Development: Futuristic Approaches (2019), and is co-editor of Tourism Events in Asia: Marketing and Development (2018).

• Introduction Azizul Hassan and Anukrati SharmaPart One: Technology in Tourism and Hospitality: Concepts and ApplicationsChapter 1. Theoretical Understanding on Technology Application in Tourism and HospitalitySamik RayPart Two: Technology Application in the Tourism and Hospitality Industry: Service PromotionChapter 2. Online Tracking Using Cookies and Similar Technologies: An Analysis of Hotel Company PracticesPeter O'ConnorChapter 3. Factors Influencing Generation Y to Choose AIRBNB Anshul GargChapter 4. Integrated Marketing Approach for Hotel Management Kaplan UgurluChapter 5. The Impact of Online Marketing in Travel Agenc Ahmad AlbattatPart Three:Technology Application in the Tourism and Hospitality Industry: BrandingAspectsChapter 6. Emotional Branding for Tourist Destinations: A Review of ICT Tools Moturu Venkata Rajasekhar, Srinivas Dinakar Nethi and Challa Krishnaveer AbhishekPart Four: Technology Application in the Tourism and Hospitality Industry: Consumption BehaviourChapter 7. Social Media Transforming Tourist Behaviour Aysen Ercan İştin Part Five: Technology Application in the Tourism and Hospitality Industry: Marketing ContextsChapter 8. Influencer Marketing for Tourism and Hospitality Seda Yetimoglu and Kaplan UgurluChapter 9. Internet Marketing Communication in Event Tourism Promotion Yesim KobaPart Six: Technology Application in the Tourism and Hospitality Industry: Destination PromotionChapter 10. New Product Design: Creating a Digital VR Game to Promote the Conservation of Nature-based Tourism Attractions Alexandra Coghlan and Lewis CarterChapter 11. Development of a Destination through eTourism: Experience and CreativityJéssica Ferreira, Bruno Sousa and Francisco GonçalvesChapter 12. Web Site Designing and its Impact on Tourism Destinations Gülay Özaltin TürkerChapter 13. Changes in Tourism Destination Promotion with the Technological Innovation: A Study onthe Asian Context Rupa Sinha, Azizul Hassan and Rahul Kumar GhoshPart Seven: Technology Application in the Tourism and Hospitality Industry: Effects and ChangesChapter 14. Impact of Information Technology on Tourism and Hospitality G  Erkol BayramChapter 15. ICT and Sustainable Development: Implications within the Tourism Industry Priyakrushna MohantyChapter 16. Integrated Marketing Approach in Hotel Management Kaplan UgurluPart Eight: Technology Application in the Tourism and Hospitality Industry: Smart City InvolvementChapter 17. Smart Tourism; Issues, Challenges and Opportunities Uğur AkduPart Nine: Technology Application in the Tourism and Hospitality Industry: Marketing andProfitabilityChapter 18. ICT Based Marketing and Profitability in Tourism and Hospitality Organizations in Indian Scenario Lakhvinder Singh and Dinesh DhankharChapter 19. Tourist Experience Exchange through Blogs and Its Impact on Destination Promotion Anurodh GodhaPart Ten: Technology Application in the Tourism and Hospitality Industry: NicheTourismChapter 20. Application of Tracking Tools in Tourism and Hospitality Management Hugo Padrón-ÁvilaChapter 21. Value of Technology Application at Cultural Heritage Sites: Insights from Italy Donatella PriviteraChapter 22. Sharing Economy and Village's Development through the Application of Technology: The Italian Case Debora CalominoChapter 23. The Effects of Industry 4.0 in Tourism and Hospitality and Future Trends in Portugal Celia Ramosand Isabel BritoChapter 24.Link up with Technology Application in Literary Tourism Sílvia QuinteiroChapter 25. Smart Management Systems in Cities and their Marketing: Case of the Waterloo City in Canada Marica MazurekChapter 26. The Innovative City Development through Place Marketing, Branding, Co-creation and Technology Application as New Perspectives for Slovakia Marica MazurekChapter 27. An Empirical Study on Cloud Computing Technology on Hotel Industry in Sri Lanka Mubarak Kaldeen and Mohamed AyoobkhanChapter 28. e-HRM Application in Tourism and Hospitality in Sinai of Egypt Mohamed Tolba Said and Krishnan UmachandranChapter 29. Digital Marketing for Religious Event of India for Tourism Sustainability and Promotion Shruti Arora and Anukrati SharmaPart Eleven: Technology Application in the Tourism and Hospitality Industry: Economic DevelopmentChapter 30. Technology Driven Tourism and Hospitality Industry as a Tool for Economic Development: A Bibliometric Analysis Rahul Pratap Singh Kaurav, Ruturaj Baber and Sneha RajputPart Twelve: Technology Application in the Tourism and Hospitality Industry: The FutureChapter 31.The Future of Our Planet is Technology: Is it ok to Embrace the Change in Travel and Tourism Industry in the Developing World James Malitoni Chilembwe and Victor Ronald Mweiwa

Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. He is the editor of Tourism Marketing in Bangladesh: An Introduction (2020), and is co-editor of Tourism Events in Asia: Marketing and Development (2018).Anukrati Sharma is Associate Professor in the Faculty of Commerce and Management, University of Kota, Kota, Rajasthan, India. She is the editor ofSustainable Tourism Development: Futuristic Approaches (2019), and is co-editor of Tourism Events in Asia: Marketing and Development (2018).

• Introduction Azizul Hassan and Anukrati SharmaPart One: Technology in Tourism and Hospitality: Concepts and ApplicationsChapter 1. Theoretical Understanding on Technology Application in Tourism and HospitalitySamik RayPart Two: Technology Application in the Tourism and Hospitality Industry: Service PromotionChapter 2. Online Tracking Using Cookies and Similar Technologies: An Analysis of Hotel Company PracticesPeter O'ConnorChapter 3. Factors Influencing Generation Y to Choose AIRBNB Anshul GargChapter 4. Integrated Marketing Approach for Hotel Management Kaplan UgurluChapter 5. The Impact of Online Marketing in Travel Agenc Ahmad AlbattatPart Three:Technology Application in the Tourism and Hospitality Industry: BrandingAspectsChapter 6. Emotional Branding for Tourist Destinations: A Review of ICT Tools Moturu Venkata Rajasekhar, Srinivas Dinakar Nethi and Challa Krishnaveer AbhishekPart Four: Technology Application in the Tourism and Hospitality Industry: Consumption BehaviourChapter 7. Social Media Transforming Tourist Behaviour Aysen Ercan İştin Part Five: Technology Application in the Tourism and Hospitality Industry: Marketing ContextsChapter 8. Influencer Marketing for Tourism and Hospitality Seda Yetimoglu and Kaplan UgurluChapter 9. Internet Marketing Communication in Event Tourism Promotion Yesim KobaPart Six: Technology Application in the Tourism and Hospitality Industry: Destination PromotionChapter 10. New Product Design: Creating a Digital VR Game to Promote the Conservation of Nature-based Tourism Attractions Alexandra Coghlan and Lewis CarterChapter 11. Development of a Destination through eTourism: Experience and CreativityJéssica Ferreira, Bruno Sousa and Francisco GonçalvesChapter 12. Web Site Designing and its Impact on Tourism Destinations Gülay Özaltin TürkerChapter 13. Changes in Tourism Destination Promotion with the Technological Innovation: A Study onthe Asian Context Rupa Sinha, Azizul Hassan and Rahul Kumar GhoshPart Seven: Technology Application in the Tourism and Hospitality Industry: Effects and ChangesChapter 14. Impact of Information Technology on Tourism and Hospitality G  Erkol BayramChapter 15. ICT and Sustainable Development: Implications within the Tourism Industry Priyakrushna MohantyChapter 16. Integrated Marketing Approach in Hotel Management Kaplan UgurluPart Eight: Technology Application in the Tourism and Hospitality Industry: Smart City InvolvementChapter 17. Smart Tourism; Issues, Challenges and Opportunities Uğur AkduPart Nine: Technology Application in the Tourism and Hospitality Industry: Marketing andProfitabilityChapter 18. ICT Based Marketing and Profitability in Tourism and Hospitality Organizations in Indian Scenario Lakhvinder Singh and Dinesh DhankharChapter 19. Tourist Experience Exchange through Blogs and Its Impact on Destination Promotion Anurodh GodhaPart Ten: Technology Application in the Tourism and Hospitality Industry: NicheTourismChapter 20. Application of Tracking Tools in Tourism and Hospitality Management Hugo Padrón-ÁvilaChapter 21. Value of Technology Application at Cultural Heritage Sites: Insights from Italy Donatella PriviteraChapter 22. Sharing Economy and Village's Development through the Application of Technology: The Italian Case Debora CalominoChapter 23. The Effects of Industry 4.0 in Tourism and Hospitality and Future Trends in Portugal Celia Ramosand Isabel BritoChapter 24.Link up with Technology Application in Literary Tourism Sílvia QuinteiroChapter 25. Smart Management Systems in Cities and their Marketing: Case of the Waterloo City in Canada Marica MazurekChapter 26. The Innovative City Development through Place Marketing, Branding, Co-creation and Technology Application as New Perspectives for Slovakia Marica MazurekChapter 27. An Empirical Study on Cloud Computing Technology on Hotel Industry in Sri Lanka Mubarak Kaldeen and Mohamed AyoobkhanChapter 28. e-HRM Application in Tourism and Hospitality in Sinai of Egypt Mohamed Tolba Said and Krishnan UmachandranChapter 29. Digital Marketing for Religious Event of India for Tourism Sustainability and Promotion Shruti Arora and Anukrati SharmaPart Eleven: Technology Application in the Tourism and Hospitality Industry: Economic DevelopmentChapter 30. Technology Driven Tourism and Hospitality Industry as a Tool for Economic Development: A Bibliometric Analysis Rahul Pratap Singh Kaurav, Ruturaj Baber and Sneha RajputPart Twelve: Technology Application in the Tourism and Hospitality Industry: The FutureChapter 31.The Future of Our Planet is Technology: Is it ok to Embrace the Change in Travel and Tourism Industry in the Developing World James Malitoni Chilembwe and Victor Ronald Mweiwa

Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. He is the editor of Tourism Marketing in Bangladesh: An Introduction (2020), and is co-editor of Tourism Events in Asia: Marketing and Development (2018).Anukrati Sharma is Associate Professor in the Faculty of Commerce and Management, University of Kota, Kota, Rajasthan, India. She is the editor ofSustainable Tourism Development: Futuristic Approaches (2019), and is co-editor of Tourism Events in Asia: Marketing and Development (2018).

• Introduction Azizul Hassan and Anukrati SharmaPart One: Technology in Tourism and Hospitality: Concepts and ApplicationsChapter 1. Theoretical Understanding on Technology Application in Tourism and HospitalitySamik RayPart Two: Technology Application in the Tourism and Hospitality Industry: Service PromotionChapter 2. Online Tracking Using Cookies and Similar Technologies: An Analysis of Hotel Company PracticesPeter O'ConnorChapter 3. Factors Influencing Generation Y to Choose AIRBNB Anshul GargChapter 4. Integrated Marketing Approach for Hotel Management Kaplan UgurluChapter 5. The Impact of Online Marketing in Travel Agenc Ahmad AlbattatPart Three:Technology Application in the Tourism and Hospitality Industry: BrandingAspectsChapter 6. Emotional Branding for Tourist Destinations: A Review of ICT Tools Moturu Venkata Rajasekhar, Srinivas Dinakar Nethi and Challa Krishnaveer AbhishekPart Four: Technology Application in the Tourism and Hospitality Industry: Consumption BehaviourChapter 7. Social Media Transforming Tourist Behaviour Aysen Ercan İştin Part Five: Technology Application in the Tourism and Hospitality Industry: Marketing ContextsChapter 8. Influencer Marketing for Tourism and Hospitality Seda Yetimoglu and Kaplan UgurluChapter 9. Internet Marketing Communication in Event Tourism Promotion Yesim KobaPart Six: Technology Application in the Tourism and Hospitality Industry: Destination PromotionChapter 10. New Product Design: Creating a Digital VR Game to Promote the Conservation of Nature-based Tourism Attractions Alexandra Coghlan and Lewis CarterChapter 11. Development of a Destination through eTourism: Experience and CreativityJéssica Ferreira, Bruno Sousa and Francisco GonçalvesChapter 12. Web Site Designing and its Impact on Tourism Destinations Gülay Özaltin TürkerChapter 13. Changes in Tourism Destination Promotion with the Technological Innovation: A Study onthe Asian Context Rupa Sinha, Azizul Hassan and Rahul Kumar GhoshPart Seven: Technology Application in the Tourism and Hospitality Industry: Effects and ChangesChapter 14. Impact of Information Technology on Tourism and Hospitality G  Erkol BayramChapter 15. ICT and Sustainable Development: Implications within the Tourism Industry Priyakrushna MohantyChapter 16. Integrated Marketing Approach in Hotel Management Kaplan UgurluPart Eight: Technology Application in the Tourism and Hospitality Industry: Smart City InvolvementChapter 17. Smart Tourism; Issues, Challenges and Opportunities Uğur AkduPart Nine: Technology Application in the Tourism and Hospitality Industry: Marketing andProfitabilityChapter 18. ICT Based Marketing and Profitability in Tourism and Hospitality Organizations in Indian Scenario Lakhvinder Singh and Dinesh DhankharChapter 19. Tourist Experience Exchange through Blogs and Its Impact on Destination Promotion Anurodh GodhaPart Ten: Technology Application in the Tourism and Hospitality Industry: NicheTourismChapter 20. Application of Tracking Tools in Tourism and Hospitality Management Hugo Padrón-ÁvilaChapter 21. Value of Technology Application at Cultural Heritage Sites: Insights from Italy Donatella PriviteraChapter 22. Sharing Economy and Village's Development through the Application of Technology: The Italian Case Debora CalominoChapter 23. The Effects of Industry 4.0 in Tourism and Hospitality and Future Trends in Portugal Celia Ramosand Isabel BritoChapter 24.Link up with Technology Application in Literary Tourism Sílvia QuinteiroChapter 25. Smart Management Systems in Cities and their Marketing: Case of the Waterloo City in Canada Marica MazurekChapter 26. The Innovative City Development through Place Marketing, Branding, Co-creation and Technology Application as New Perspectives for Slovakia Marica MazurekChapter 27. An Empirical Study on Cloud Computing Technology on Hotel Industry in Sri Lanka Mubarak Kaldeen and Mohamed AyoobkhanChapter 28. e-HRM Application in Tourism and Hospitality in Sinai of Egypt Mohamed Tolba Said and Krishnan UmachandranChapter 29. Digital Marketing for Religious Event of India for Tourism Sustainability and Promotion Shruti Arora and Anukrati SharmaPart Eleven: Technology Application in the Tourism and Hospitality Industry: Economic DevelopmentChapter 30. Technology Driven Tourism and Hospitality Industry as a Tool for Economic Development: A Bibliometric Analysis Rahul Pratap Singh Kaurav, Ruturaj Baber and Sneha RajputPart Twelve: Technology Application in the Tourism and Hospitality Industry: The FutureChapter 31.The Future of Our Planet is Technology: Is it ok to Embrace the Change in Travel and Tourism Industry in the Developing World James Malitoni Chilembwe and Victor Ronald Mweiwa