J. T. Welsch is a writer and critic, and a lecturer in english and creative industries at the University of York.

‘“Money is a kind of poetry,” said Wallace Stevens, and J. T. Welsch keeps a weather eye on both in the age of “creative” as a job description. Anyone interested in modern poetry will find this valuable study shrewd and illuminating in the way it opens the present moment to reimagining.’ —Jeremy Noel-Tod, Senior Lecturer in Literature and Creative Writing, University of East Anglia, UK

• Introduction – An Essential Industry: PoBiz in the New Millennium; Part I: New Markets; 1. The Generation Game: Anthologising the New Consensus; 2. Shortlisted Against My Ruins: Scandals in the New Prize Culture; 3. Poetry as Content: The Network Value of Lyrical Thought; Part II: New Products; 4. Full-Length: The Rise & Reification of the Modern Poetry Collection; 5. Poetic Devices: Book Technologies of a Retro-Future; 6. The Big Debut; Part III: New Policy; 7. Creative Capital: The Consolidation of London’s Poetry Power; 8. Plagiarism Police and the Re-Conception of Originality; 9. Practice-Based Priorities: Studying Poetry Across the Creative-Critical Divide; Part IV: New Producers; 10. Poetry & Work: Some Thoughts on Paterson; 11. Delighted & Humbled: The Poet as Entrepreneur; 12. The Promise of Professionalism; Conclusion – The Poetry Game: Markets & Metrics of Anxiety; Index.

J. T. Welsch is a writer and critic, and a lecturer in english and creative industries at the University of York.

‘“Money is a kind of poetry,” said Wallace Stevens, and J. T. Welsch keeps a weather eye on both in the age of “creative” as a job description. Anyone interested in modern poetry will find this valuable study shrewd and illuminating in the way it opens the present moment to reimagining.’ —Jeremy Noel-Tod, Senior Lecturer in Literature and Creative Writing, University of East Anglia, UK

• Introduction – An Essential Industry: PoBiz in the New Millennium; Part I: New Markets; 1. The Generation Game: Anthologising the New Consensus; 2. Shortlisted Against My Ruins: Scandals in the New Prize Culture; 3. Poetry as Content: The Network Value of Lyrical Thought; Part II: New Products; 4. Full-Length: The Rise & Reification of the Modern Poetry Collection; 5. Poetic Devices: Book Technologies of a Retro-Future; 6. The Big Debut; Part III: New Policy; 7. Creative Capital: The Consolidation of London’s Poetry Power; 8. Plagiarism Police and the Re-Conception of Originality; 9. Practice-Based Priorities: Studying Poetry Across the Creative-Critical Divide; Part IV: New Producers; 10. Poetry & Work: Some Thoughts on Paterson; 11. Delighted & Humbled: The Poet as Entrepreneur; 12. The Promise of Professionalism; Conclusion – The Poetry Game: Markets & Metrics of Anxiety; Index.

J. T. Welsch is a writer and critic, and a lecturer in english and creative industries at the University of York.

‘“Money is a kind of poetry,” said Wallace Stevens, and J. T. Welsch keeps a weather eye on both in the age of “creative” as a job description. Anyone interested in modern poetry will find this valuable study shrewd and illuminating in the way it opens the present moment to reimagining.’ —Jeremy Noel-Tod, Senior Lecturer in Literature and Creative Writing, University of East Anglia, UK

• Introduction – An Essential Industry: PoBiz in the New Millennium; Part I: New Markets; 1. The Generation Game: Anthologising the New Consensus; 2. Shortlisted Against My Ruins: Scandals in the New Prize Culture; 3. Poetry as Content: The Network Value of Lyrical Thought; Part II: New Products; 4. Full-Length: The Rise & Reification of the Modern Poetry Collection; 5. Poetic Devices: Book Technologies of a Retro-Future; 6. The Big Debut; Part III: New Policy; 7. Creative Capital: The Consolidation of London’s Poetry Power; 8. Plagiarism Police and the Re-Conception of Originality; 9. Practice-Based Priorities: Studying Poetry Across the Creative-Critical Divide; Part IV: New Producers; 10. Poetry & Work: Some Thoughts on Paterson; 11. Delighted & Humbled: The Poet as Entrepreneur; 12. The Promise of Professionalism; Conclusion – The Poetry Game: Markets & Metrics of Anxiety; Index.