Starting an online business is seen by many as a greatway to make money and a cheaper and easier option thancreating an offline business. Despite the risks,thousands of people in the UK and US start onlinebusinesses every month, to varying levels of success.This entrepreneurial spirit only seems to increase duringdifficult financial times; which the western world iscurrently facing. Starting an online business no longerrequires technical knowledge or previous experience asthere are a raft of tools, programmes and applications tohelp business owners create and manage a website, onlinemarketing and customer relationship management. There isalso a shift in society and attitudes towards thework/life balance. Now, running an online business, oftenfrom home, is seen by many as the perfect way to earnrevenue whilst enjoying life.
