Jon Smith – författare
203 kr
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Become a market leader in under 6 months—powered by Google AdWords™!
If your concerns are brand awareness and exposure, you and Google AdWords™ are a match made in heaven. Not only is this innovative advertising system extraordinarily effective, it’s suited for any budget and you can launch a campaign in minutes!
There’s one catch: Google doesn’t reveal the secrets behind what works and what doesn’t. That’s where Grow Your Business With Google AdWords™ comes in. Inside this useful guide, international online marketing guru Jon Smith explains how to get the most out of AdWords™ by
Developing a winning strategyComing up with killer keywordsLaunching an AdWords™ campaignWriting an attention-grabbing adTracking clicks and converting them to salesWhen you have a well-conceived and carefully managed campaign, you pay Google only when real prospects click onto your site—which leads to increased revenue and business growth beyond your wildest expectations.
203 kr
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Google Your Way to the Top of Your Industry!
It’s great to have a punchy Web site, but if you aren’t optimizing your search-engine presence, you’re just another company lost in cyberspace.
With Be #1 on Google, you can instantly put your company in the top spot of relevant online searches—and dramatically increase sales. An international expert in search-engine optimization, Jon Smith explains how to draw serious customers—not curious or bored Web surfers—to your site by
Registering with GoogleComing up with the best keywordsThinking like your customersMaking your site totally accessibleUsing metadata to your advantageAdvertising on the WebMeasuring what works, and what doesn’tContaining 52 techniques in all, each of which can used immediately, Be #1 on Google is the essential guide to winning the battle for first ranking on the world’s most utilized search engine.
199 kr
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1 180 kr
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489 kr
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504 kr
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1 467 kr
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426 kr
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651 kr
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Look Away! presents work by respected scholars in comparative literature, American studies, and Latin American studies. The contributors analyze how writers—including the Martinican Edouard Glissant, the Cuban-American Gustavo Pérez Firmat, and the Trinidad-born, British V. S. Naipaul—have engaged with the southern United States. They explore William Faulkner’s role in Latin American thought and consider his work in relation to that of Gabriel García Márquez and Jorge Luis Borges. Many essays re-examine major topics in southern U.S. culture—such as race, slavery, slave resistance, and the legacies of the past—through the lens of postcolonial theory and postmodern geography. Others discuss the South in relation to the U.S.–Mexico border. Throughout the volume, the contributors consistently reconceptualize U.S. southern culture in a way that acknowledges its postcolonial status without diminishing its distinctiveness.
Contributors. Jesse Alemán, Bob Brinkmeyer, Debra Cohen, Deborah Cohn, Michael Dash, Leigh Anne Duck, Wendy Faris, Earl Fitz, George Handley, Steve Hunsaker, Kirsten Silva Gruesz, Dane Johnson, Richard King, Jane Landers, John T. Matthews, Stephanie Merrim, Helen Oakley, Vincent Pérez, John-Michael Rivera, Scott Romine, Jon Smith, Ilan Stavans, Philip Weinstein, Lois Parkinson Zamora
44 kr
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227 kr
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227 kr
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222 kr
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2 305 kr
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"Precisely what it says on the cover - a down-to-earth essential handbook for anyone embarking on a career in journalism. All you need to know about avoiding newsroom minefields and attracting the editor's attention for the right reasons. If only it had been around in my day!' - Bob Satchwell, Executive Director, Society of Editors
This is a book for everyone who wants to be a journalist: a practical guide to all you need to know, learn and do to succeed as a trainee reporter in today's newsroom.Although the world of journalism is changing fast, as technology blurs the boundaries between newspapers, radio, television and web-based media, the reporter's core role remains the same: to recognise news, communicate with people, gather information, and create accurate, balanced and readable stories. Essential Reporting, written by an experienced NCTJ examiner, explains how to do this. Contents include:
what makes a good reporterwhat is news, and how to find ithow newsrooms workday-to-day life as a reporterkey reporting taskscovering courts and councilssuccessful interviewingwriting news storiesspecialist reportinghandling sound, pictures and the webIt also contains a wealth of advice, tips and warnings from working journalists, a guide to NCTJ training and examinations, a glossary and a guide to further reading.
It will be invaluable to anyone embarking on a career in journalism and is the NCTJ's recommended introductory text for all students on college and university courses preparing them to become successful reporters.
1 427 kr
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"Precisely what it says on the cover - a down-to-earth essential handbook for anyone embarking on a career in journalism. All you need to know about avoiding newsroom minefields and attracting the editor's attention for the right reasons. If only it had been around in my day!' - Bob Satchwell, Executive Director, Society of Editors
This is a book for everyone who wants to be a journalist: a practical guide to all you need to know, learn and do to succeed as a trainee reporter in today's newsroom.Although the world of journalism is changing fast, as technology blurs the boundaries between newspapers, radio, television and web-based media, the reporter's core role remains the same: to recognise news, communicate with people, gather information, and create accurate, balanced and readable stories. Essential Reporting, written by an experienced NCTJ examiner, explains how to do this. Contents include:
what makes a good reporterwhat is news, and how to find ithow newsrooms workday-to-day life as a reporterkey reporting taskscovering courts and councilssuccessful interviewingwriting news storiesspecialist reportinghandling sound, pictures and the webIt also contains a wealth of advice, tips and warnings from working journalists, a guide to NCTJ training and examinations, a glossary and a guide to further reading.
It will be invaluable to anyone embarking on a career in journalism and is the NCTJ's recommended introductory text for all students on college and university courses preparing them to become successful reporters.
538 kr
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"Precisely what it says on the cover - a down-to-earth essential handbook for anyone embarking on a career in journalism. All you need to know about avoiding newsroom minefields and attracting the editor′s attention for the right reasons. If only it had been around in my day!′ - Bob Satchwell, Executive Director, Society of Editors
This is a book for everyone who wants to be a journalist: a practical guide to all you need to know, learn and do to succeed as a trainee reporter in today′s newsroom.Although the world of journalism is changing fast, as technology blurs the boundaries between newspapers, radio, television and web-based media, the reporter′s core role remains the same: to recognise news, communicate with people, gather information, and create accurate, balanced and readable stories. Essential Reporting, written by an experienced NCTJ examiner, explains how to do this. Contents include:
what makes a good reporter what is news, and how to find it how newsrooms work day-to-day life as a reporter key reporting tasks covering courts and councils successful interviewing writing news stories specialist reporting handling sound, pictures and the webIt also contains a wealth of advice, tips and warnings from working journalists, a guide to NCTJ training and examinations, a glossary and a guide to further reading.
It will be invaluable to anyone embarking on a career in journalism and is the NCTJ′s recommended introductory text for all students on college and university courses preparing them to become successful reporters.
152 kr
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44 kr
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''Excellent . . . an in-depth excavation of the murky and mysterious world of football business. Smith''s candid and often shocking book reveals the true workings of football business that take into account things few of us even could even imagine . . . The Deal answers some of those questions and leaves you wanting more. It is an educational tool that most fans could do with researching'' Joe Short, ExpressFootball analysis has grown at the same exponential rate as the sport''s popularity and yet one of its most intrinsic elements remains tantalisingly opaque: the role of ''agent''. The Deal is a unique and fascinating perspective into the business of sports management through the eyes of ''Mr Football'', ''super-agent'', Jon Smith. 800,000 watch their professional football team play each week and TV pulls in audiences of around 600 million. Despite these phenomenal figures, the complex money-making scene behind sport is one of its biggest mysteries. The Deal will be an unprecedented insight into this world, showing what goes on as players and big money change hands. The Deal is also the story of one of the shrewdest and most successful businessmen of our time. Documented through Jon''s personal rollercoaster of high-flying success to near bankruptcy, the book''s over-arching narrative will offer an inspiring personal journey as well as insider knowledge of brokering deals at a high level and under extreme pressure. The Deal will appeal strongly to buyers of business books as well as a significant number of sports fans interested to know what goes on in the back room of their favourite sport.
93 kr
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374 kr
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Reading and storing data is a core part of any application, and .NET developers want database access to be easy and intuitive. Entity framework Core is a .NET library designed to simplify data persistence, bridging the mismatch between the different structures of object-oriented code and relational databases.
Entity Framework Core in Action teaches developers how to add database functionality to .NET applications with EF Core.
Key features
· Clear Introduction
· Teaches from real-world applications
· Hands-on examples
Audience
This book assumes readers are familiar with .NET development and some understanding of what relational databases are. No experience with SQL needed.
About the technology
With EF Core, you can access data using abstract objects and properties without tightly coupling your code to the underlying relational database structure. And because it's part of Microsoft's open source .NET Core initiative, EF works on Windows, Linux and MacOS, and even mobile platforms via Microsoft's Xamarin.
Author biography
Jon Smith is a full-stack software developer and architect who focuses on
Microsoft's ASP.NET web applications using Entity Framework (EF) ORM on the server-side, with various front-end JavaScript libraries. Jon is especially interested in defining patterns and building libraries that improve the speed of development of ASP.NET web/database applications.
447 kr
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441 kr
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Part 1 - Getting started
Introduction to Entity FrameworkCoreQuerying the database Changing the database content Using EF Core in business logic Using EF Core in ASP.NET Core web applicationsPart 2 - Entity Framework in depth
Configuring nonrelational properties Configuring relationships Configuring advanced features and handling concurrency conflicts Going deeper into the DbContextPart 3 - Using Entity Framework Core in real-world applications
Useful software patterns for EF Core applications Handling database migrations EF Core performance tuning A worked example of performance tuning Different database types and EF Core services Unit testing EF Core applicationsAppendix A - A brief introduction to LINQ Appendix B - Early information on EF Core version 2.1236 kr
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410 kr
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248 kr
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200 kr
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235 kr
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228 kr
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150 kr
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161 kr
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