Managing Intellectual Property

Fast track route to managing and exploiting intellectual property Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging valueExamples and lessons from some of the world's most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies, and ideas from the smartest thinkers, including Kevin Rivette, Jessica Litman, Thomas Stewart and Seth ShulmanIncludes a comprehensive resources guide