Express Exec – serie

Fast track route to mastering all aspects of global strategy Covers all the fundamentals of successful global strategy, from market entry tactics to understanding local regulations, and from understanding country risk to finding sales and marketing opportunities Examples and lessons from some of the world's most successful businesses, including Wal-Mart, Tesco and MSN, and ideas from the smartest strategy gurus Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Fast track route to mastering all aspects of global marketing Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globallyExamples and lessons from some of the world's most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota.Includes a glossary of key concepts and a comprehensive resources guide

Fast track route to jump-starting your career Covers key career management techniques, from lifelong learning to getting promoted, and from surviving office politics to goal setting Packed with lessons and tips from great careers and ideas from great thinkers like Charles Handy Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Fast track route to mastering all aspects of sales management Covers the key areas of sales management, from techniques for managing sales people at a distance to sales planning, and from assembling a top-flight team to staying market focussed Examples and lessons from benchmark companies in hotel management, financial services and pharmaceuticals Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Fast track route to mastering market research Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information Examples and lessons from benchmark companies in publishing, consumer goods, brewing and others Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Fast track route to effective channel management Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation Examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Fast track route to mastering all aspects of sales promotion Covers all the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions Examples and lessons from some of the world's most successful businesses, including Autobytel.com, and Pepsi Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Fast track route to managing organizational change Covers the key areas of change, from initiating change through to making it happen, including managing the pitfalls and issues that arise in any change initiative and then sustaining the change so it sticksExamples and lessons from some of the world's most successful businesses, including Sony, Daimler-Chrysler, and General Electric, and ideas from the smartest thinkers, including Peter Senge, Eddie Obeng, Jeannie Daniel Duck, Michael Beer, Jay Lorsch, Dexter Dunphy and Doug Stace, Julia Balogun and Veronica Hope-HaileyIncludes a glossary of key concepts and a comprehensive resources guide

Fast track route to getting the most out of your travelling Covers all the key techniques for savvy travelling, from getting competitive rates from hotels and maximising air miles, to staying healthy and keeping on top of expenses Lessons and tips from some of the world's great travel successes, such as European Low Cost Airlines and the TGV, and ideas from smart travellers about ecotourism, adventure travel and retro travel Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Fast track route to mastering all aspects of e-marketing Covers all the key techniques for successful e-marketing, fromaffiliation marketing to e-mail alerts, and from viral marketing tobanner ads Examples and lessons from some of the world's most successfulbusinesses, including Hotmail, Pepsi and Honda, and ideas from thesmartest thinkers, including Christopher Locke and Seth Godin Includes a glossary of key concepts and a comprehensive resourcesguide ExpressExec is a unique business resource of one hundred books.These books present the best current thinking and span the entirerange of contemporary business practice. Each book gives you thekey concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companiesand ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making iteasy to find the information you need: 01 Innovation02 Enterprise03 Strategy04 Marketing05 Finance06 Operations and Technology07 Organizations08 Leading09 People10 Life and Work ExpressExec is a perfect learning solution for people who need tomaster the latest business thinking and practice quickly.

Fast track route to getting the most out of being a remote worker Covers all the key aspects of flexible and virtual working, from teleworking and telecommuting to groupware and virtual call centres Lessons and tips from some of the world's great remote work successes, such as AT&T and Lasair, and ideas from the smartest thinkers, including Alvin Toffler and Gil Gordon Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Fast track route to mastering and managing corporate vision Covers the fundamentals of vision and mission, from developing commitment and energising people to communicating consistently and nurturing corporate responsibility Examples and lessons from some of the world's most inspiring visionaries, including Akio Morita, Walt Disney, Bill Gates and Jeff Bezos, and ideas from the smartest thinkers including Rosabeth Moss Kanter, Peter Senge, James Collins and Jerry Porras Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Take the fast track route to a successful international career Covers all the key aspects of working globally, from identifyingthe key managerial competences to dealing with culture shock andtrusting your intuition to new developments in communication andfinding the right information Packed with lessons and tips from the global working gurusincluding Elizabeth Marx, Rowan Gibson and Michael Lissack Includes a glossary of key concepts and a comprehensive resourcesguide ExpressExec is a unique business resource of one hundred books.These books present the best current thinking and span the entirerange of contemporary business practice. Each book gives you thekey concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companiesand ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making iteasy to find the information you need: InnovationEnterpriseStrategyMarketingFinanceOperations and TechnologyOrganizationsLeadingPeopleLife and Work ExpressExec is a perfect learning solution for people who need tomaster the latest business thinking and practice quickly.

Fast track route to mastering global finance and macreconomics Covers the key areas of global finance, from the theory of comparative advantage and the aims of the WTO/GATT to multinational business and managing forex riskExamples and lessons from some of the world's most successful businesses, including Ford, NTT DoCoMo and Nestle, and ideas from the smartest thinkers, including Paul Romer, Milton Friedman, J M Keynes, Paul Krugman and Alan GreenspanIncludes a glossary of key concepts and a comprehensive resources guide

Fast track route to leading change in a fast-moving business world Covers the key areas of change leadership, from collaborativeleadership to relationship management and from efficiency andefficacy to getting organizations ready for change Examples and lessons from some of the world's most successfulbusinesses, including Microsoft, Daewoo, Cisco, The Royal/DutchShell, Komatsu, and ideas from the smartest thinkers, includingAlan Hooper and John Kotter, Jeanie Daniel Duck, John Katzenbachand the RCL team, Daryl Conner, John Adair and Tom Peters Includes a glossary of key concepts and a comprehensiveresources guide

Fast track route to hiring the best and locking in top talent Covers the key areas of recruitment and retention, from newtechniques for expanding your search and finding candidates forhard-to-fill jobs to making the best hiring decision and retainingyour high-performance talent pool Examples and lessons from some of the world's most successfultalent managers, including Cigna, Fujitsu Limited, the U.S. ArmedServices, General Electric, Hewlett Packard, Steelcase, andAlliedSignal, and ideas from the smartest thinkers, includingFrederick Herzberg, Abraham Maslow, Richard Boyatzis, Martha R. A.Fields, and Peter D. Weddle Includes a glossary of key concepts and a comprehensiveresources guide.

Fast track route to mastering performance and reward management Covers the key areas of performance and reward management, from conducting performance appraisals effectively and recognizing outstanding work when money is in short supply to learning how today's companies are using reward systems to achieve corporate missions and strategiesExamples and lessons from some of the world's most successful businesses, including Johnson & Johnson, Hewlett Packard, Royal Dutch Shell, TRW, and Motorola, and ideas from the smartest thinkers, including Abraham Maslow, Frederick Herzberg, Peter Drucker, Henry Mintzberg, Tom Peters, and Jac Fitz-enzIncludes a glossary of key concepts and a comprehensive resources guide.

Fast track route to coaching and mentoring top performers for individual and organizational success Covers the key areas of coaching and mentoring, from conducting a training needs assessment and reinforcing quality performance and employee accountability to empowering top performers and applying mentoring to succession planning and diversity managementExamples and lessons from some of the world's most successful organizations, including Saturn, Arthur Andersen, General Electric, Johnson & Johnson, Royal Dutch Shell, the World Bank and Analog Device Inc, and ideas from the smartest thinkers, including Abraham Maslow, Frederick Herzberg, Douglas McGregor, Peter Drucker and Jack WelchIncludes a glossary of key concepts and a comprehensive resources guide

Fast track route to motivating individuals and teams Covers the key areas of motivation, from the development of academic theories and celebrated workplace experiments to the contemporary dilemmas caused by restructuring and job insecurityExamples and lessons from some of the world's most successful businesses, including LVMH and BP, and ideas from the smartest thinkers, including Abraham Maslow, Douglas McGregor, W Edwards Deming, Lynda Gratton, Fons Trompenaars and Meredith BelbinIncludes a glossary of key concepts and a comprehensive resources guide

Fast track route to mastering and managing rapid growth Covers the key drivers of hypergrowth, from focussing intensely on customers and constant innovation to ensuring resources are in place and making sure you stay on track Examples and lessons from benchmark companies, including Cisco, Nike, Samsung and Airbus Industrie, and ideas from the smartest thinkers including Patricia Anslinger, Thomas Copeland, David Korten, Michael Porter and Noel M. Tichy Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Fast track route to failsafe strategies for managing people Covers all the key challenges of people management, from the development of the personnel profession and early theories to the rapid changes of recent years as skill requirements have grown and the concept of intellectual capital has taken holdExamples and lessons from some of the world's most successful people businesses, including IBM Europe, Southwest Airlines and Parker Hannifin, and ideas from the smartest thinkers, including Jeffrey Pfeffer, Mark Huselid, David Ulrich and Leif EdvinssonIncludes a glossary of key concepts and a comprehensive resources guide

Fast track route to understanding and mastering e-business tools and opportunities Covers the key areas of e-business, from developing e-business strategies and learning how to complement existing business program to using e-business as a change management tool as well as a competitive weaponExamples and lessons from some of the world's most successful businesses, including Staples, Travelocity, eBay and COVISINT, and ideas from the smartest thinkers, including Patricia Seybold, Thomas Koulopoulos, John Hagel III, Marc Singer, Thomas H. Davenport and John C. BeckIncludes a glossary of key concepts and a comprehensive resources guide

Fast track route to developing world customer relationships Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricingExamples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia SeyboldIncludes a glossary of key concepts and a comprehensive resources guide

Fast track route to developing effective and profitablee-strategies for organizations. Covers all the key techniques for development of a coherent andeffective e-strategy for an organization. Guidelines and roadmapsfrom some of the worlds leading thinkers on a subject that candetermine the success or failure of a business. Examples and lessons from some of the world's most successfulbusinesses, including eBay, General Electric and Richard Branson'sVirgin, plus ideas from the smartest thinkers, including MichaelPorter, Thomas Hagal and Patricia Seybold. Includes a glossary of key concepts and a comprehensiveresources guide

Fast track route to understanding crisis management Covers the key areas of crisis management from crisis planning and handling a global business crisis to crisis plan executionExamples and lessons from some of the world's most successful businesses, including Parsons Corporation, Pepsi Cola, Johnson and Johnson and General Motors, and ideas from the smartest thinkers, including Douglas Hearle, James E Lukaszewski and Fraser P SeitelIncludes a glossary of key concepts and a comprehensive resources guide

Fast track route to mastering culture and culture change Covers the key areas of culture, from how culture evolves andwhy different companies have different cultures to culturaldiagnosis and implementing successful change Examples and lessons from some of the world's most successfulbusinesses, including Amazon.com, EDS, Honda and Nissan, and ideasfrom the smartest thinkers, including Edgar Schein, Charles Handy,Geert Hofstede and Gareth Morgan. Includes a glossary of key concepts and a comprehensiveresources guide

Fast track route to understanding and managing human behaviour inorganizations Covers the key areas of OB, from understanding individual andgroup behaviour patterns and attitudes to work to buildingsuccessful organizations and improving your personal effectivenessin the workplace Examples and lessons from some of the world's most successfulbusinesses, including Tesco, Sears, Sundaram-Clayton and TheNatural Step, and ideas from the smartest thinkers includingCharles Handy, Jack Wood, Edgar Schein and Shoshana Zuboff Includes a glossary of key concepts and a comprehensiveresources guide

Fast track route to mastering global innovation Covers the key areas of global innovation from understanding what drives customers' demand for innovation in every area of your business to strategies for developing your own practical, innovation management processExamples and lessons from some of the world's most successful and award winning businesses, including Toyota, Nokia, QVC, Canon, and ideas from the smartest thinkers, including Joel Barker, Edward deBono,Harrison Owen, Ikujiro Nonaka , Hidaki Yoshihara, Richard Branson and Linus TorvaldsIncludes a glossary of key concepts and a comprehensive resources guide

Fast track route to understanding the scope and variety of virtual organisations, and the impact of information and communications technologies on the way we do business Covers the key areas of virtual organisations, from using Internet and wireless technologies to streamline your supply chain and working practices to e-learning and adapting your management style to meet the new challengesExamples and lessons from some of the world's most successful businesses, including Lands End, HSBC, Manugistics and BT, and ideas from the smartest thinkers, including Eddie Obeng, Jessica Lipnack and Jeffrey StampsIncludes a glossary of key concepts and a comprehensive resources guide