DOUGLAS LAMONT is a visiting professor of marketing at DePaul University. He also helps US and Japanese firms invest in Latin America and East Asia. Lamont has held full time academic appointments at Northwestern University, University of Wisconsin, University of Alabama, and Notre Dame University. He is the author of seven books, including Conquering the Wireless World: The Age of M-Commerce and Winning Worldwide: Strategies for Dominating Global Markets.

• Introduction to ExpressExec v03.02.01 Introduction 103.02.02 Definition of Terms 1303.02.03 Evolution 2703.02.04 The E-Dimension 4303.02.05 The Global Dimension 5503.02.06 The State of the Art 6703.02.07 In Practice: Global Strategy Success Stories 8503.02.08 Key Concepts and Thinkers 10103.02.09 Resources 10903.02.10 Ten Steps to Making Global Strategy Work 117Frequently Asked Questions (FAQs) 133Index 137

DOUGLAS LAMONT is a visiting professor of marketing at DePaul University. He also helps US and Japanese firms invest in Latin America and East Asia. Lamont has held full time academic appointments at Northwestern University, University of Wisconsin, University of Alabama, and Notre Dame University. He is the author of seven books, including Conquering the Wireless World: The Age of M-Commerce and Winning Worldwide: Strategies for Dominating Global Markets.

• Introduction to ExpressExec v03.02.01 Introduction 103.02.02 Definition of Terms 1303.02.03 Evolution 2703.02.04 The E-Dimension 4303.02.05 The Global Dimension 5503.02.06 The State of the Art 6703.02.07 In Practice: Global Strategy Success Stories 8503.02.08 Key Concepts and Thinkers 10103.02.09 Resources 10903.02.10 Ten Steps to Making Global Strategy Work 117Frequently Asked Questions (FAQs) 133Index 137

DOUGLAS LAMONT is a visiting professor of marketing at DePaul University. He also helps US and Japanese firms invest in Latin America and East Asia. Lamont has held full time academic appointments at Northwestern University, University of Wisconsin, University of Alabama, and Notre Dame University. He is the author of seven books, including Conquering the Wireless World: The Age of M-Commerce and Winning Worldwide: Strategies for Dominating Global Markets.

• Introduction to ExpressExec v03.02.01 Introduction 103.02.02 Definition of Terms 1303.02.03 Evolution 2703.02.04 The E-Dimension 4303.02.05 The Global Dimension 5503.02.06 The State of the Art 6703.02.07 In Practice: Global Strategy Success Stories 8503.02.08 Key Concepts and Thinkers 10103.02.09 Resources 10903.02.10 Ten Steps to Making Global Strategy Work 117Frequently Asked Questions (FAQs) 133Index 137