Douglas Lamont – författare
Visar alla böcker från författaren Douglas Lamont. Handla med fri frakt och snabb leverans.
3 produkter
Global Marketing
Häftad, 1996
368 kr
Lägg i varukorg
Each chapter in Global Marketing features a unique three-scan model - Competitive Scan, Environmental Scan and Marketing Scan - that provides a consistent framework for analyzing the tremendous variety of global marketing problems. By using one model to determine the similarities and differences of …
Global Strategy
Strategy 03.02
Häftad, 2002
97 kr
Lägg i varukorg
Fast track route to mastering all aspects of global strategy Covers all the fundamentals of successful global strategy, from market entry tactics to understanding local regulations, and from understanding country risk to finding sales and marketing opportunities Examples and lessons from some of …
Global Marketing
Marketing 04.02
Häftad, 2002
117 kr
Lägg i varukorg
Fast track route to mastering all aspects of global marketing Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globallyExamples and lessons from some …
