Global Marketing

Marketing 04.02

AvDouglas Lamont

Häftad, Engelska, 2002

Del 10 i serien Express Exec

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Beskrivning

Fast track route to mastering all aspects of global marketing Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globallyExamples and lessons from some of the world's most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota.Includes a glossary of key concepts and a comprehensive resources guide

Produktinformation

Utgivningsdatum:2002-01-29
Mått:125 x 175 x 11 mm
Vikt:142 g
Format:Häftad
Språk:Engelska
Serie:Express Exec
Antal sidor:144
Förlag:John Wiley and Sons Ltd
ISBN:9781841121918

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Mer om författaren

DOUGLAS LAMONT is a visiting professor of marketing at DePaul University. He also helps US and Japanese firms invest in Latin America and East Asia. Lamont has held full time academic appointments at Northwestern University, University of Wisconsin, University of Alabama, and Notre Dame University. He is the author of seven books, including Conquering the Wireless World: The Age of M-Commerce and Winning Worldwide: Strategies for Dominating Global Markets.

Innehållsförteckning

Introduction to Express Exec Introduction Definition of Terms Evolution The E-Dimension The Global Dimension The State of the Art In Practice Key Concepts and Thinkers Resources Ten Steps to Making it Work Frequently Asked Questions (FAQs) Index