Michael J. Cunningham - Böcker

Otolaryngology Prep and Practice covers all the major specialty components of otolaryngology: general adult and pediatric otolaryngology, head and neck surgery, otology, and facial plastic surgery. The goal of this book is to have users not just read, but more importantly, to remember key pieces of information. This book is interactive, has multiple visual aids, and uses a tiered system to help guide studying. The three-level system distinguishes material that is necessary for general otolaryngology examination purposes (for those seeking the basic fundamentals), from that required for higher level learning (for those taking subspecialty examinations), to that which is intermediate in importance. The content focuses on clinical management decisions and consequences, high yield material from an information retention standpoint. The text includes color photographs, diagrams, practice case scenarios, multiple-choice questions, and various means for self-assessment or studying with a partner. Key features: In-depth practice cases 3-tiered focus questions for all levels Over 80 multiple choice questions and answers Highly-illustrated and full-color throughout

Smart Things to Know About E-Business is the latest volume in a revolutionary series that offers a completely new learning experience for hassled business people. This book delivers an insightful introduction to the fundamentals of e-business as well as actual experiences and practical cutting edge tips from today's hottest gurus. Readers will benefit enormously from such clever features as "Smart Things to Say"; "Great answers to tough questions"; "Killer questions"; "Smart Voices" and "Smart people to have on your side". The business world is buzzing with breakthrough ideas about everything from e-commerce and branding to strategy, change and customers. Smart brings these ideas together to equip the next generation of e-business hotshots with the secrets of success.Michael J. Cunningham is the President and CEO of the Harvard Computing Group in Boston, Massachusetts.

Fast track route to understanding and mastering e-business tools and opportunities Covers the key areas of e-business, from developing e-business strategies and learning how to complement existing business program to using e-business as a change management tool as well as a competitive weaponExamples and lessons from some of the world's most successful businesses, including Staples, Travelocity, eBay and COVISINT, and ideas from the smartest thinkers, including Patricia Seybold, Thomas Koulopoulos, John Hagel III, Marc Singer, Thomas H. Davenport and John C. BeckIncludes a glossary of key concepts and a comprehensive resources guide

Fast track route to developing world customer relationships Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricingExamples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia SeyboldIncludes a glossary of key concepts and a comprehensive resources guide