Creativity

Innovation 01.04

AvMichel Syrett,Jean Lammiman

Häftad, Engelska, 2002

Del i serien Express Exec

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Beskrivning

Fast track route to fostering and exploiting a creative dynamic in any organisation Covers the key areas of creative team working and brainstorming, leading projects with a creative output, choosing and backing winning ideas and motivating and rewarding staffExamples and lessons from some of the world's most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks, and ideas from the smartest thinkers, including Edward de Bono, Gary Hamel, Richard Pascale and W. Chan KimIncludes a glossary of key concepts and a comprehensive resources guide

Produktinformation

Utgivningsdatum:2002-01-29
Mått:124 x 175 x 10 mm
Vikt:113 g
Format:Häftad
Språk:Engelska
Serie:Express Exec
Antal sidor:118
Förlag:John Wiley and Sons Ltd
ISBN:9781841123189

Utforska kategorier

Ledarskapsböcker inom Ekonomi och Ledarskap

Mer om författaren

MICHEL SYRETT has written on business issues for a variety of publications including The Times, Sunday Times, Daily Telegraph, Asian Business and South China Business Post. He has also conducted research on innovation and leadership for Cranfield School of Management and the University of Hong Kong. Jean Lammiman has worked as a strategic HR practitioner for the International Stock Exchange, Rank Xerox and Grand Metropolitan as well as leading consultancy and research projects for Ambrosetti and the City University Business School.

Innehållsförteckning

Introduction to Express Exec Introduction to Creativity What is Creativity? The Evolution of Creativity as a Business Concept The E-Dimension of Creativity The Global Dimension Creativity: The State of the Art Creativity in Practice: Four Case Studies Key Concepts and Thinkers Resources Ten Ways to Foster Creativity Frequently Asked Questions (FAQs) Index