Sustainability, Participation and Culture in Communication

Jan Servaes is the UNESCO Chair in Communication for Sustainable Social Change at the University of Massachusetts, USA.

'The strength of the text is the fact that it is one of the first to offer a discussion on communication issues from a development and social change perspective within a twenty-first century context'

• Introduction: The Kaleidoscope of Text and Context in Communication – Jan ServaesChapter 2: Powerful Beyond Measure? Measuring Complex Systemic Change in Collaborative Settings – Adinda Van HemelrijckPart I: Sustainable Social ChangeChapter 3: The Global Agenda: Technology, Development, and Sustainable Social Change – Toks Dele OyedemiChapter 4: ICTs and Mobile Phones for Development in Sub-Saharan African Region – Tokunbo OjoChapter 5: Fair-Trade Practices in Contemporary Bangladeshi Society: The Case of Aarong – Fadia HasanChapter 6: Asserting Contested Power: Exploring the Control-Resistance Dialectic in the World Trade Organization’s Discourse of Globalization – Rachel StohrPart II: (New) Media For Social ChangeChapter 7: Revolutions, Social Media, and the Digitization of Dissent: Communicating Social Change in Egypt – Emily PolkChapter 8: Two Cases and Two Paradigms: Connecting Every Village Project and CSO Web2.0 Project in China – Song ShiChapter 9: From Liberation to Oppression: Exploring Activism through the Arts in an Authoritarian Zimbabwe – Verity NormanPart III: Culture and ParticipationChapter 10: Right to Communicate, Public Participation, and Democratic Development in Thailand – Boonlert SupadhilokeChapter 11: The Child Reporters Initiative in India: A Culture-Centered Approach To Participation – Lalatendu Acharya and Mohan Jyoti DuttaChapter 12: Advancing a Pedagogy of Social Change in Post-Katrina New Orleans: Participatory Communication in a Time of Crisis – David J. Park and Leslie RichardsonChapter 13: Gender as a Variable in the Framing of Homelessness – Solina Richter, Katharina Kovacs Burns, Ramadimetja Shirley Mogale, and Jean Chaw-KantPart IV: Health CommunicationChapter 14: Understanding the Spread of HIV/AIDS in Thailand – Patchanee MalikhaoChapter 15: Framing Illness and Health on the USAID Website for Senegal – Joelle CruzChapter 16: Communication for Social Change in Kenya: Using DVD-led Discussion to Challenge HIV/AIDS Stigma among Health Workers – Katrina Phillips and Betty ChirchirChapter 17: Eff ect of a Public Service Announcement on Couple Testing for HIV in Uganda on Beliefs and Intent to Act – Jyotika RamaprasadChapter 18: Crime and Punishment: Infi delity in Telenovelas and Implications for Latina Adolescent Health – Tilly A. GurmanConclusion: Communication for Sustainable Social Change Is Possible, but not Inevitable – Jan Servaes