Gregory R. Maio is Professor of Social Psychology at Cardiff University, Wales. He has published widely on the topics of social values, attitudes, and behavior. He received a Canadian Governor General’s Gold Medal and the British Psychological Society Spearman Medal for his early career research and co-authored "The Psychology of Attitudes and Attitude Change" (2010, 2015).

"This is a thought-provoking book on values, bringing together work not just from psychology but also from other disciplines, such as philosophy. The book includes many new ideas based on diverse literature and I can see it contributing to the thinking of academics as well as the general public." Anat Bardi, Royal Holloway University of London, UK "Professor Maio provides a lucid, thoughtful, thorough, and integrative picture of the current state of psychological research and theory on values. His book is a worthy successor to Milton Rokeach's seminal work and will, I'm sure, shape the field for years to come." Tim Kasser, Professor & Chair of Psychology, Knox College, Illinois, USA"Some books are milestones in an area. The Psychology of Values is one of those. Values receive remarkably little attention in psychology, considering how fundamental values are in our lives and societies. Gregory Maio's passion for this topic will be much appreciated by students and researchers in psychology and beyond." Bas Verplanken, Professor of Social Psychology, University of Bath, UK

• Preface: The Problem of Human Values. Overview. Thanks. Section 1: Beginnings in the Empirical Study of Human Values 1. A brief history of values 2. Types of values. Section 2: Values in Psychology 3. Connections to motives, traits, and habits 4. Connections to ideology and attitudes 5. Components of values. Section 3: Forces that Shape Values 6. Personal influences on Values 7. Social influences on Values. Section 4: When and how values matter 8. Effects on prejudice and well-being 9. When values matter 10. How values matter. Epilogue: Where do we go from here?

Gregory R. Maio is Professor of Social Psychology at Cardiff University, Wales. He has published widely on the topics of social values, attitudes, and behavior. He received a Canadian Governor General’s Gold Medal and the British Psychological Society Spearman Medal for his early career research and co-authored "The Psychology of Attitudes and Attitude Change" (2010, 2015).

"This is a thought-provoking book on values, bringing together work not just from psychology but also from other disciplines, such as philosophy. The book includes many new ideas based on diverse literature and I can see it contributing to the thinking of academics as well as the general public." Anat Bardi, Royal Holloway University of London, UK "Professor Maio provides a lucid, thoughtful, thorough, and integrative picture of the current state of psychological research and theory on values. His book is a worthy successor to Milton Rokeach's seminal work and will, I'm sure, shape the field for years to come." Tim Kasser, Professor & Chair of Psychology, Knox College, Illinois, USA"Some books are milestones in an area. The Psychology of Values is one of those. Values receive remarkably little attention in psychology, considering how fundamental values are in our lives and societies. Gregory Maio's passion for this topic will be much appreciated by students and researchers in psychology and beyond." Bas Verplanken, Professor of Social Psychology, University of Bath, UK

• Preface: The Problem of Human Values. Overview. Thanks. Section 1: Beginnings in the Empirical Study of Human Values 1. A brief history of values 2. Types of values. Section 2: Values in Psychology 3. Connections to motives, traits, and habits 4. Connections to ideology and attitudes 5. Components of values. Section 3: Forces that Shape Values 6. Personal influences on Values 7. Social influences on Values. Section 4: When and how values matter 8. Effects on prejudice and well-being 9. When values matter 10. How values matter. Epilogue: Where do we go from here?

Gregory R. Maio is Professor of Social Psychology at Cardiff University, Wales. He has published widely on the topics of social values, attitudes, and behavior. He received a Canadian Governor General’s Gold Medal and the British Psychological Society Spearman Medal for his early career research and co-authored "The Psychology of Attitudes and Attitude Change" (2010, 2015).

"This is a thought-provoking book on values, bringing together work not just from psychology but also from other disciplines, such as philosophy. The book includes many new ideas based on diverse literature and I can see it contributing to the thinking of academics as well as the general public." Anat Bardi, Royal Holloway University of London, UK "Professor Maio provides a lucid, thoughtful, thorough, and integrative picture of the current state of psychological research and theory on values. His book is a worthy successor to Milton Rokeach's seminal work and will, I'm sure, shape the field for years to come." Tim Kasser, Professor & Chair of Psychology, Knox College, Illinois, USA"Some books are milestones in an area. The Psychology of Values is one of those. Values receive remarkably little attention in psychology, considering how fundamental values are in our lives and societies. Gregory Maio's passion for this topic will be much appreciated by students and researchers in psychology and beyond." Bas Verplanken, Professor of Social Psychology, University of Bath, UK

• Preface: The Problem of Human Values. Overview. Thanks. Section 1: Beginnings in the Empirical Study of Human Values 1. A brief history of values 2. Types of values. Section 2: Values in Psychology 3. Connections to motives, traits, and habits 4. Connections to ideology and attitudes 5. Components of values. Section 3: Forces that Shape Values 6. Personal influences on Values 7. Social influences on Values. Section 4: When and how values matter 8. Effects on prejudice and well-being 9. When values matter 10. How values matter. Epilogue: Where do we go from here?