Local Community in the Era of Social Media Technologies

Hui-Lan H. Titangos is Reference/Access Services Librarian at Santa Cruz Public Libraries. She holds a Graduate Certificate in Information Management and an MLIS from the University of California at Berkeley. Her previous experience includes working for The DIALOG Corporation, Pacific Neighbourhood Consortium, and Shanghai Filmmakers’ Association. She came to Santa Cruz in 1989 and fell in love with its landscape, and most of all, its people. She is the author of five working papers about Santa Cruz published in journals and publications, such as Library Management and Chinese Librarianship.

"The value...lies in its main key feature: the sharing of practical experiences of presenting local information to the world. It is intended for persons interested in embracing Web 2.0 technologies to improve the services they render to their individual communities." --Online Information Review,Vol 38, No. 5, 2014

• List of figures and tablesList of abbreviationsAbout the authorAcknowledgementsPrefacePart 1: History: Never A Dull MomentChapter 1: Local community: a long viewAbstract:A long processIn the era of social media technologiesChapter 2: Santa Cruz Public Library, California: a brief reviewAbstract:Monterey Library Association: the first public library in CaliforniaSanta Cruz Library Association: the predecessor of SCPLFirst head librarian: Minerva WatermanPreserving Pacific West heritage: Hubert Howe BancroftPreserving Pacific West natural resources: John MuirChapter 3: The rise of local authors and contentAbstract:Santa Cruz County history and Margaret KochChinese Gold and Sandy LydonHihn-Younger Archive and Stanley D. StevensPathways to the PastChapter 4: Putting Davenport on the mapAbstract:Librarian historian: Alverda OrlandoDavenport Cement CentennialLime Kiln LegaciesUrgency in history preservationPart 2: The Era of Library 1.0Chapter 5: Santa Cruz Public Library: community on the webAbstract:Full-text Local History ArticlesSCPL Local History GalleryLocal online databasesChapter 6: Shanghai Library: windows to the worldAbstract:The opening of ShanghaiThe Xujiahui Library: the first library in ShanghaiThe Shanghai LibraryShanghai International Library Forum (SILF)The Window of Shanghai (WoS)Chapter 7: Oslo Public Library: digital effortsAbstract:HistoryThe Deichman Digital Workshop (Deichmans Digitale Verksted)Kinoteket (Cinematheque)Traditional library services in digital formPart 3: Present: Library 2.0IntroductionChapter 8: Santa Cruz Public Library: learning and using Library 2.0Abstract:Introducing a local communityLearning Library 2.0: 23 Things @SCPLChapter 9: Bibliotheca Alexandrina: carry forward capital of memoryAbstract:GoalsMission and vision statementsDigital projectsOpen Knowledge10Science and Technology11WebcastDigital Assets Repository (DAR)Chapter 10: Oslo Public Library: rejuvenated OPACAbstract:The Pode ProjectTwo phasesExperimentation with FRBRPart 4: Social Media for Local CommunityChapter 11: Using social tools: Staff Picks in blogsAbstract:SCPL Staff Picks: publishing opportunity for librariansIdeal Web 2.0 participatory environmentSecond chance for non-bestsellersFuture means more improvementChapter 12: YouTube: the power of crowdsourcingAbstract:HistoryReaching out to local communitiesBAchannelSCPL on YouTubeChapter 13: Using social tools: RSS feedsAbstract:What is RSS?RSS at BA, Shanghai Library, and SCPLMore extensive usage of RSS at Canton Public LibraryChapter 14: Using social networks: PinterestAbstract:What is Pinterest?People connectingContent sharingSimple designingReal-life problem solvingChapter 15: Using social sites: Twitter and WeiboAbstract:What is Twitter?Twitter at SCPL and BAWeibo at Shanghai LibraryChapter 16: Using social sites: Facebook and RenrenAbstract:Facebook usage1A brief historyTechnical featuresThe concept of gift economyPersonal account vs. Facebook PagePart 5: Future: Library 3.0 and BeyondChapter 17: Local needs vs. global resourcesAbstract:Implications of Web/Library 3.0 for librariesThe machine as human assistant: from Watson to SiriMore flexible and scalable resource usage in meeting increasing demand for library servicesStretching local resources through efficient usage of social media toolsBetter integration with other online information sources: the Semantic WebBetter information evaluation, organization, and accessCrowdsourcing projects – the power of volunteeringChapter 18: The librarian’s role as information managerAbstract:Findability: a priority in designing and managing well-linked informationAccuracy: a priority in evaluating informationUser protection: a dilemma and an opportunity for information managersDemystifying computer programming: let’s tweak some codes as neededChapter 19: The librarian’s role as teacherAbstract:Systematic and continuous training of staff membersOngoing adult classes and other tutorials for the public as technologies advanceChapter 20: The librarian’s role as leaderAbstract:Provision of active links to new and future magazine articles with local contentLinks to e-documentsLinks to historical e-directoriesLinks to e-newspaper clippingsLinks to e-directories for more local organizationsLinks to promote local authors and publicationsLeadership in local history, local value, and involvementChapter 21: The librarian’s role as innovator in transforming the OPACAbstract:What is the OPAC?Development of the OPACBookstore approachBISAC approachPode approach: making OPAC “of the web”Chapter 22: Technology, staff, and communityAbstract:TechnologyStaffCommunityAppendicesAppendix 1: Sample titles on Santa Cruz available in the SCPL and LC catalogsAppendix 2: Staff Picks on the Readers Link pageAppendix 3: Historical documents at SCPLBibliographyIndex